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MarketingRazor.com   >   Books + Guides   >   Internet Commerce

Below are some books and guides to Internet Commerce, or alternatively you can select from one of the following more specific subcategories:
Related Pages + Web Sites

Other websites that may be of interest:
Downloads, Online Products, etc.

Here are some internet products:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.

Step By Step Websites In 3-6 Hours

 From ClickBank:
Click here for details
Easy guide to creating your OWN customized, money-making website with Dreamweaver.

Create Sizzling Sites In 10 Simple Steps

 From ClickBank:
Click here for details
Video tutorials and stunning templates show you how to create your own website from scratch in the next hour!

Merchant Processing 101

 From ClickBank:
Click here for details
An eBook for merchants who accept credit cards, giving a complete analysis and revealing hidden/unneeded fees.


From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Internet Marketing and e-Commerce

By Ward Hanson

South-Western College Pub
Hardcover (656 pages)

Internet Marketing and e-Commerce
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Product Description:
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

By Corey Perlman

Wiley
Hardcover (208 pages)

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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  • ISBN13: 9780470411599
  • Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

By Miguel Todaro

Atlantic Publishing Company (FL)
Paperback (336 pages)

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert
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  • ISBN13: 9781601382658
  • Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

Principles of Internet Marketing

By Ward Hanson

South-Western College Pub
Hardcover (500 pages)

Principles of Internet Marketing
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Product Description:
This pioneering textbook lays the foundation for using the most exciting marketing medium in decades. It shows what makes the Internet new and different, what techniques work and which don’t, and how the Internet is creating value for customers and profits for companies. Most importantly, it shows how Internet Marketing fits into the rest of an organization’s marketing strategy.

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money

By Bruce C. Brown

Atlantic Publishing Company
Released: 2006-01-30
Paperback (288 pages)

How to Use the Internet to Advertise, Promote and Market Your Business or Website with Little or No Money
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Product Description:
Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

By Scott Fox

amacom
Paperback (304 pages)

Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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  • ISBN13: 9780814409954
  • Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet

By Kathryn C. Montgomery

The MIT Press
Hardcover (368 pages)

Generation Digital: Politics, Commerce, and Childhood in the Age of the Internet
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Product Description:
Children and teens today have integrated digital culture seamlessly into their lives. For most, using the Internet, playing videogames, downloading music onto an iPod, or multitasking with a cell phone is no more complicated than setting the toaster oven to "bake" or turning on the TV. In Generation Digital, media expert and activist Kathryn C. Montgomery examines the ways in which the new media landscape is changing the nature of childhood and adolescence and analyzes recent political debates that have shaped both policy and practice in digital culture.

The media have pictured the so-called "digital generation" in contradictory ways: as bold trailblazers and innocent victims, as active creators of digital culture and passive targets of digital marketing. This, says Montgomery, reflects our ambivalent attitude toward both youth and technology. She charts a confluence of historical trends that made children and teens a particularly valuable target market during the early commercialization of the Internet and describes the consumer-group advocacy campaign that led to a law to protect children's privacy on the Internet. Montgomery recounts—as a participant and as a media scholar—the highly publicized battles over indecency and pornography on the Internet. She shows how digital marketing taps into teenagers' developmental needs and how three public service campaigns—about sexuality, smoking, and political involvement—borrowed their techniques from commercial digital marketers. Not all of today's techno-savvy youth are politically disaffected; Generation Digital chronicles the ways that many have used the Internet as a political tool, mobilizing young voters in 2004 and waging battles with the music and media industries over control of cultural expression online.

Montgomery's unique perspective as both advocate and analyst will help parents, politicians, and corporations take the necessary steps to create an open, diverse, equitable, and safe digital media culture for young people.

Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!

By Joe Vitale

Wiley
Hardcover (222 pages)

Your Internet Cash Machine: The Insiders Guide to Making Big Money, Fast!
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Product Description:
Your Internet Cash Machine takes you buy the hand and leads you through the entire process of building a successful Internet business. It walks you through the process of selecting a niche based on your interests and desires, building a site, and managing your business. Covering important topics like marketing and attracting traffic and packed with handy resources, this is the hands-on guide you need to start making money now.

Cyber Gold: A Guidebook on How to Start Your Own Home Based Internet Business, Build an E-Commerce Website, & Strategies for Making Money Online

By Pam Mosbrucker

Lulu.com
Paperback (332 pages)

Cyber Gold: A Guidebook on How to Start Your Own Home Based Internet Business, Build an E-Commerce Website, & Strategies for Making Money Online
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Product Description:
Pam and Tobin offer a unique, simple, step by step guide for building an online business that includes the resources, tools, and ultimate strategies for success. Their candid style and insider's perspective goes well beyond past resources as they expose valuable secrets and provide expert advice that will save you thousands. Includes: business licensing, logo design, and creation of business identity; how to set up a PayPal Business Account and shopping cart to take payments online; profit and loss formulas, exercises, and examples; more than a million trusted drop ship sources revealed; valuable tools for targeted keyword research; SEO techniques: truths and lies demystified. Makes for a great desk reference.

Saudi Arabia Internet and E-commerce Investment and Business Guide: Regulations and Opportunities

Intl Business Pubns USA
Paperback (300 pages)
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