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MarketingRazor.com   >   Books + Guides   >   Internet Commerce

Below are some books and guides to Internet Commerce, or alternatively you can select from one of the following more specific subcategories:
Related Pages + Web Sites

Other websites that may be of interest:
Downloads, Online Products, etc.

Here are some internet products:

Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.

Step By Step Websites In 3-6 Hours

 From ClickBank:
Click here for details
Easy guide to creating your OWN customized, money-making website with Dreamweaver.

Create Sizzling Sites In 10 Simple Steps

 From ClickBank:
Click here for details
Video tutorials and stunning templates show you how to create your own website from scratch in the next hour!

Merchant Processing 101

 From ClickBank:
Click here for details
An eBook for merchants who accept credit cards, giving a complete analysis and revealing hidden/unneeded fees.


From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Internet Marketing and e-Commerce

By Ward Hanson

South-Western College Pub
Hardcover (656 pages)

Internet Marketing and e-Commerce
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Product Description:
INTERNET MARKETING & E-COMMERCE, continues where the previous edition left off: emphasizing rigor instead of hype, illustrating leading practices by leading companies, showing how extensive use of research results to support conclusions, and paying close attention to what is unique about online marketing.

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert

By Miguel Todaro

Atlantic Publishing Company (FL)
Paperback (336 pages)

Internet Marketing Methods Revealed: The Complete Guide to Becoming an Internet Marketing Expert
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  • ISBN13: 9781601382658
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
This is a carefully-tested, well-crafted, and complete tutorial on a subject vital to Web developers and marketers. This book teaches the fundamentals of online marketing implementation, including Internet strategy planning, the secrets of search engine optimisation (SEO), successful techniques to be first on Google and Yahoo! search engines, vertical portals, effective online advertising, and innovative e-commerce development. This book will help you understand the e-business revolution as it provides strong evidence and practical direction in a friendly and easy-to-use self-study guide. Respected author and educator Miguel Todaro has created a complete introduction to Internet marketing that is informative, clear, and insightful. The book is the result of several years of research and deep professional experience implementing online solutions for major corporations. Written in an instructive way, you will find fundamental concepts explained along with detailed diagrams. Many short examples illustrate just one or two concepts at a time, encouraging you to master new topics by immediately putting them to use. Finally, you will learn and understand why large and mid-size corporations in North America have redistributed more than $15 billion of their advertising budgets from traditional promotional activities to Internet marketing initiatives. Discover why online users spent more than $112 billion last year (U.S. and Canada) and how you can be part of this successful business highway that is redefining the future of the world's digital economy.

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business

By Corey Perlman

Wiley
Hardcover (208 pages)

eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business
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  • ISBN13: 9780470411599
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
In this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. They also lack the budget to hire a top-notch web marketer. As a result, the thrust of their Internet marketing program is usually a poorly performing website that attracts few visitors. e Boot Camp is the solution to the entrepreneur's Internet marketing problem. This do-it-yourself book provides the know-how that's needed to win business in cyberspace while eliminating the need for a large marketing budget. In just an hour or two a week, the small business owner will gain control of his or her Internet marketing campaign, using the step-by-step method Perlman presents. Specifically, readers will learn the keys to improving their search-engine ranking (the critical driver of traffic to a Website), how to create and manage blogs and e-newsletters and, finally, the secrets to a successful, sales-driven website.

Internet Riches: The Simple Money-Making Secrets of Online Millionaires

By Scott Fox

amacom
Paperback (304 pages)

Internet Riches: The Simple Money-Making Secrets of Online Millionaires
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  • ISBN13: 9780814409954
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
In this strategy-packed guide, top e-business consultant Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with 'mom and pop' entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. "Internet Riches" also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business!

Strategies for Electronic Commerce and the Internet

By Henry C. Lucas Jr.

The MIT Press
Paperback (279 pages)

Strategies for Electronic Commerce and the Internet
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Product Description:
This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy.

The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business

By Janice Reynolds

CMP
Paperback (374 pages)

The Complete E-Commerce Book, Second Edition: Design, Build & Maintain a Successful Web-based Business
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Product Description:
'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet

By Bob Regnerus

Innovation Press
Paperback (206 pages)

Big Ticket Ecommerce: How To Sell High-Priced Products And Services Using The Internet
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Product Description:
Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn't work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. If you've been frustrated trying to force a square peg into a round hole, you're about to discover a better way. The Big Ticket eCommerce System is an approach to eCommerce designed exclusively to help you sell high-priced products and services using the Internet.

Cyber Gold: A Guidebook on How to Start Your Own Home Based Internet Business, Build an E-Commerce Website, & Strategies for Making Money Online

By Pam Mosbrucker

Lulu.com
Paperback (332 pages)

Cyber Gold: A Guidebook on How to Start Your Own Home Based Internet Business, Build an E-Commerce Website, & Strategies for Making Money Online
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Product Description:
Pam and Tobin offer a unique, simple, step by step guide for building an online business that includes the resources, tools, and ultimate strategies for success. Their candid style and insider's perspective goes well beyond past resources as they expose valuable secrets and provide expert advice that will save you thousands. Includes: business licensing, logo design, and creation of business identity; how to set up a PayPal Business Account and shopping cart to take payments online; profit and loss formulas, exercises, and examples; more than a million trusted drop ship sources revealed; valuable tools for targeted keyword research; SEO techniques: truths and lies demystified. Makes for a great desk reference.

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce (CommerceNet)

By Walid Mougayar

McGraw-Hill Companies
Hardcover (336 pages)

Opening Digital Markets: Battle Plans and Business Strategies for Internet Commerce (CommerceNet)
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Product Description:
``How will Internet commerce change my organization, now and in the future?'' That's the burning question being asked by business and technology executives, and here are the answers. It explains step-by-step how to plan and implement successful Internet marketplaces by highlighting the major management and strategic considerations within a logical framework. It also includes insightful looks at dozens of thriving Internet ventures and ``new intermediary'' businesses. This book even maintains an associated Website for the latest internet commerce information!

The Internet Galaxy: Reflections on the Internet, Business, and Society (Clarendon Lectures in Management Studies)

By Manuel Castells

Oxford University Press, USA
Paperback (304 pages)

The Internet Galaxy: Reflections on the Internet, Business, and Society (Clarendon Lectures in Management Studies)
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Product Description:
Manuel Castells is one of the world's leading thinkers on the new information age, hailed by The Economist as ""the first significant philosopher of cyberspace,"" and by Christian Science Monitor as ""a pioneer who has hacked out a logical, well-documented, and coherent picture of early 21st century civilization, even as it rockets forward largely in a blur."" Now, in The Internet Galaxy, this brilliantly insightful writer speculates on how the Internet will change our lives. Castells believes that we are ""entering, full speed, the Internet Galaxy, in the midst of informed bewilderment."" His aim in this exciting and profound work is to help us to understand how the Internet came into being, and how it is affecting every area of human life--from work, politics, planning and development, media, and privacy, to our social interaction and life in the home. We are at ground zero of the new network society. In this book, its major commentator reveals the Internet's huge capacity to liberate, but also its ability to marginalize and exclude those who do not have access to it. Castells provides no glib solutions, but asks us all to take responsibility for the future of this new information age. The Internet is becoming the essential communication and information medium in our society, and stands alongside electricity and the printing press as one of the greatest innovations of all time. The Internet Galaxy offers an illuminating look at how this new technology will influence business, the economy, and our daily lives.

 
 


   

 
 

   
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