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MarketingRazor.com > Books + Guides > Internet Commerce
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Click here for details | | Easy guide to creating your OWN customized, money-making website with Dreamweaver. |
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Click here for details | | Video tutorials and stunning templates show you how to create your own website from scratch in the next hour! |
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Click here for details | | An eBook for merchants who accept credit cards, giving a complete analysis and revealing hidden/unneeded fees. |
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By Ward Hanson
South-Western College Pub
Hardcover (656 pages)
 | List Price: $158.95
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Are you looking to succeed in the ever changing world of marketing? With INTERNET MARKETING & e-COMMERCE you will find the tools you need. This innovative text show you how to use the Internet to both create value for the customer and profit for your company. |
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By G. Winfield Treese
Addison-Wesley Professional
Paperback (496 pages)
 | List Price: $49.99
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A guide to the business and technical considerations of building systems for pursuing commerce on the Internet. Discusses such aspects as consumer retail, business to business, and information commerce business models, privacy versus merchandising. Softcover. Previous edition c1998. |
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By Sridhar Jagannathan & Jerry L. Kalman
Prentice Hall PTR
Paperback (416 pages)
 | List Price: $39.99
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By Bruce C. Brown
Atlantic Publishing Company
Released: 2006-01-30
Paperback (288 pages)
 | List Price: $24.95
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Interested in promoting your business and/or Web site, but don t have the big budget for traditional advertising? This new book will show you how to build, promote, and make money off of your Web site or brick and mortar store using the Internet, with minimal costs. Let us arm you with the knowledge you need to make your business a success! Learn how to generate more traffic for your site or store with hundreds of Internet marketing methods, including many free and low-cost promotions. This new book presents a comprehensive, hands-on, step-by-step guide for increasing Web site traffic and traditional store traffic by using hundreds of proven tips, tools, and techniques. Learn how to target more customers to your business and optimize your Web site from a marketing perspective. You will learn to target your campaign, use keywords, generate free advertising, search-engine strategies, learn the inside secrets of e-mail marketing, how to build Web communities, co-branding, auto-responders, Google advertising, banner advertising, eBay storefronts, Web-design information, search-engine registration, directories, and real-world examples of what strategies are succeeding and what strategies are failing. **Award-Winning Finalist in the Business Category of the National Indie Excellence 2007 Book Awards **Bronze Winner in the Computer/ Internet Category of the 2007 Independent Publisher Book Awards |
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By Jack W. Plunkett
Plunkett Research Ltd
Paperback (611 pages)
 | List Price: $299.99
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This new almanac will be your ready-reference guide to the E-Commerce and Internet Business worldwide! In one carefully-researched volume, you'll get all of the data you need on E-Commerce and Internet Industries, including: complete E-Commerce statistics and trends; Internet research and development; Internet growth companies; online services and markets; bricks and clicks and other online retailing strategies; emerging e-commerce technologies; Internet and World Wide Web usage trends; PLUS, in-depth profiles of over 400 E-Commerce and Internet companies: our own unique list of companies that are the leaders in this field. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in all facets of the E-Commerce Business, from online retailers, to manufacturers of software and equipment for Internet communications, to Internet services providers and much more. Our corporate profiles include executive contacts, growth plans, financial records, address, phone, fax, and much more. This innovative book offers unique information, all indexed and cross-indexed. Our industry analysis section covers business to consumer, business to business, online financial services, and technologies as well as Internet access and usage trends. The book includes numerous statistical tables covering such topics as e-commerce revenues, access trends, global Internet users, etc. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled. |
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By Margaret Jane Radin; John A. Rothchild; R. Anthony Reese; Gregory M. Silverman
Foundation Press
Hardcover (1298 pages)
 | List Price: $130.00
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The material and discussions in this second edition law school casebook assume familiarity with the first year legal courses, but not beyond. Subjects covered include online contracts, digital signatures, privacy, liability of Internet service providers and other intermediaries, electronic payment systems, and taxation issues. Because understanding the legal issues frequently depends on understanding the technology underlying Internet communications, glossaries for help with technical terms are provided. |
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By Henry C., Jr. Lucas
The MIT Press
Paperback (279 pages)
 | List Price: $22.00
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This book offers a novel approach for analyzing and developing business strategies for the Internet and electronic commerce. The topics addressed include how to predict which firms will be successful, how a manager should respond to competitors who adopt the Internet and electronic commerce, and how a company can obtain a competitive advantage in times of intense competition and proliferating information technology. The book uses case studies (including Dell Computer, Cisco Systems, Charles Schwab, and Merrill Lynch) and develops a dynamic resource-based model of strategy. |
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By Scott Fox
AMACOM
Hardcover (288 pages)
 | List Price: $22.00
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Now anyone can be an online millionaire! These days it's easier, cheaper, and safer than ever to start an Internet business using readily available technology and turnkey opportunities. In this strategy-packed guide, Scott Fox reveals the powerful but simple methods he and thousands of others have used to strike it rich on the Net. Exclusive interviews with "mom and pop" entrepreneurs prove how easy it is to get started and build a million-dollar enterprise. Readers get: * a guide to e-business opportunities, including "instant e-businesses" that require no start-up capital * strategies for making money from home and turning hobbies into businesses * marketing and product tips * legal and financial advice * a list of recommended vendors * years of expertise and experience in one easy-to-use book Internet Riches also features an action plan for brainstorming new business ideas, and exercises to help readers determine the best moves for their particular situations. Filled with practical pointers and inspiring interviews, it's the most powerful book ever on starting and enjoying a million-dollar online business! |
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By Joel Comm
Morgan James Publishing
Paperback (300 pages)
 | List Price: $17.95
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While the general public is familiar with the larger Internet companies such as Yahoo!, Google, eBay and Amazon, very few are aware that small business is thriving online like never before, especially in the realm of information products. Click Here creates an entertaining and instructive narrative that provides an in-depth look at the unintentionally underground movement known as Infoproduct marketing, and the people who have profited and succeeded in the industry. |
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By Bob Regnerus
Innovation Press
Released: 2008-07-01
Paperback (206 pages)
 | List Price: $16.95
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Click Here. Add to Shopping Cart. Check Out. This traditional approach to eCommerce works well for low-priced, impulse-oriented, and easy-to-understand products and services. However, it doesn't work for companies selling complicated big-ticket products and services. For big-ticket sales ranging from $2,000 to $2.5 million, the add-to-shopping cart, click-here-to-check-out approach just doesn't make sense. If you've been frustrated trying to force a square peg into a round hole, you're about to discover a better way. The Big Ticket eCommerce System is an approach to eCommerce designed exclusively to help you sell high-priced products and services using the Internet. |
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