Internet Publishing Books

A Publication of the Harvard Information Infrastructure Project in Collaboration with the School of Information Management and Systems at the University of California at Berkeley.

Nonprofits have certain advantages passion, motivation, a sense of purpose. But to raise the money and support required to achieve your goals you need to communicate your mission effectively.

You can do it -- let Every Nonprofit's Guide to Publishing show you how!

Practical and hands on, this book shows you how to overcome inexperience and budget constraints -- and produce publications that effectively promote your cause. From developing an idea to distributing the final publication, you'll get the information you need. Find out how to:

The Internet has created new business areas for the graphic arts industry: Information is formatted to be published both on paper and on-line and new forms of cooperation with customers and co-producers develop. The author gives a broad review of new services and processes, the Internet has made possible. The reader gains insight into the existing diversity of notions and concepts. Various examples shed light on specific applications such as online editing systems, Web-based project management tools, and online-tracking of print processes. Two viewpoints are being considered: The viewpoint of the entrepreneur who introduces electronic business concepts to optimize the company's processes, and the viewpoint of the service provider supplying e-business services. The book enables business executives to make sound decisions on which solution promises the maximum benefit to respond to specific business challenges. Thus it is an indispensible guide for business executives in the graphic arts industry.

Product Summary:
Over the last two decades, the Internet has grown from a novel means of communication among research scientists into a tool of mass communication essential to the daily lives of millions of people and businesses. The Internet is now widely used to send and receive messages, to buy and sell goods and services, and to access and disseminate information.

Not surprisingly, many legal issues recently addressed by the courts and legislatures in the United States and around the world involve how traditional bodies of law-such as trademark, copyright, defamation, contracts, privacy, and taxation-apply in this new electronic medium. With the author's helpful analysis and insightful commentary, this book tracks the important legal developments-court cases and legislation-that are now impacting Internet publishing. It also addresses key issues that are likely to become increasingly significant to Internet users and abusers in the coming years.

This book will help you understand your legal rights and responsibilities. Moreover, if your livelihood depends on publishing content on the Web, or protecting those who do, the book provides real-life case-bycase examples of people who were rewarded for doing it right and people who have been busted for doing it wrong. You can learn from their lessons.

Key Features:
* · Case law and legislation explanations
* · Discussion of trademark, copyright, libel and privacy and how these law related to these issues applies to the Internet