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MarketingRazor.com   >   Books + Guides

This section of our site lists books and guides (including some downloadable guides).

You can select a book from the following categories: Or choose from the mixed selection of business books below.


From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

Start Your Own Business, Fifth Edition: The Only Start-Up Book You'll Ever Need

By Entrepreneur Press

Entrepreneur Press
Paperback (704 pages)

Start Your Own Business, Fifth Edition: The Only Start-Up Book You ll Ever Need
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  • ISBN13: 9781599183879
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:

BE YOUR OWN BOSS
“Entrepreneurs enjoy a freedom few ever know. Starting your own business is one of the few remaining paths to wealth—and this book is a valuable road map.”
Robert K. Kiyosaki, Author of Rich Dad Poor Dad

Tap into more than 30 years of small business expertise as you embark on the most game-changing journey of your life – your new business.

This unmatched guide - the best-selling business startup book of all time - offers critical startup essentials and a current, comprehensive view of what it takes to survive the crucial first three years, giving your exactly what you need to survive and succeed. Plus, you’ll get advice and insight from experts and practicing entrepreneurs, all offering common-sense approaches and solutions to a wide range of challenges.

  • Pin point your target market
  • Uncover creative financing for startup and growth
  • Use online resources to streamline your business plan
  • Learn the secrets of successful marketing
  • Discover digital and social media tools and how to use them
  • Take advantage of hundreds of resources
  • Receive vital forms, worksheets and checklists

From startup to retirement, millions of entrepreneurs and small business owners have trusted Entrepreneur to point them in the right direction. We’ll teach you the secrets of the winners, and give you exactly what you need to lay the groundwork for success.

Business

By William M. Pride & Jack R. Kapoor

South-Western College/West
Hardcover (672 pages)

Business
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Product Description:
Ideal for users studying business and key practices, BUSINESS, 11E is a best-selling introductory text featuring current, comprehensive survey of the functional areas of business: management, marketing, accounting, finance, and information technology. Core topics include ethics and social responsibility, small business concerns, and global issues. New coverage in this edition closely examines cutting-edge topics like the impact of the economic and political climate on business, green and socially responsible business, and sustainability. Increase student engagement and improve outcomes by incorporating one of our digital products into your course: CengageNOW, CourseMate, WebTutor, Interactive Business Plan, MikesBikes Simulation or Course360.

The Personal MBA: Master the Art of Business

By Josh Kaufman

Portfolio Hardcover
Released: 2010-12-30
Hardcover (416 pages)

The Personal MBA: Master the Art of Business
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Product Description:
Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping B-school altogether.

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

The Personal MBA explains concepts such as:
* The Iron Law of the Market: Why every business is limited by the size and quality of the market it attempts to serve-and how to find large, hungry markets.
* The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
* The Pricing Uncertainty Principle: All prices are malleable. Raising your prices is the best way to dramatically increase profitability-if you know how to support the price you're asking.
* 4 Methods to Increase Revenue: There are only four ways a business can bring in more money. Do you know what they are?

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

The book of business etiquette

By Nella Braddy Henney

Nabu Press
Paperback (310 pages)

The book of business etiquette
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Product Description:
This is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that were either part of the original artifact, or were introduced by the scanning process. We believe this work is culturally important, and despite the imperfections, have elected to bring it back into print as part of our continuing commitment to the preservation of printed works worldwide. We appreciate your understanding of the imperfections in the preservation process, and hope you enjoy this valuable book.

Business

By William M. Pride & Jack R. Kapoor

South-Western College/West
Hardcover (627 pages)

Business
List Price: $225.95*
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Product Description:
Usually Sophomore/Junior level. Both Community Colleges and Universities. Both business majors and non-majors. Purposes: attract students to business school, help business majors find their focus, give non-business majors a foundation in business principles. Usually a committee decision at cc, sometimes individual decision at university. Frequently taught by adjuncts. Full-time instructors usually teach other courses that are more focused on their expertise (accounting, marketing, etc.). What workflow issues do Intro Bus professors face? Time Management - many teach more than one course. Coordinating Adjuncts. Course Preparation Time. What do Instructors find most challenging? Keeping students engaged. Managing a large number of students. Keeping the course current. Finding quality supplements. Having enough time to cover all the material.

Employee Development: Big Business Results on a Small Business Budget

By Leslie Gordan, Joni Humphreys, Jim Guttmann, Melanie Rhodes & Holly McLeod

Landrum Human Resources
Released: 2011-05-20
Kindle Edition (20 pages)

Employee Development: Big Business Results on a Small Business Budget
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Product Description:
Numerous studies have confirmed what most employers and managers already know; – an investment in the professional development of employees increases employee satisfaction and retention. What may not be as obvious is the important role low cost, self- implemented programs can play in the development of your employees. Our company has been nationally recognized five times as one of the best small businesses to work for. Let us share with you some of the lessons we've learned.

The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business

By Susan Urquhart-Brown

AMACOM
Paperback (192 pages)

The Accidental Entrepreneur: The 50 Things I Wish Someone Had Told Me About Starting a Business
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  • ISBN13: 9780814401675
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
Like many business owners, Susan-Urquhart Brown never expected to end up as an entrepreneur. Launching her own business spoke to her passions, but she soon realized there was much more to being a successful owner than she ever expected. In The Accidental Entrepreneur, she takes all the mystery out of going solo. For those who are just beginning to consider starting a venture as well as those who want to take their organization to the next level, she offers advice on what works and what doesn't. With hard-won wisdom and empathy, she shows readers: • the 8 questions everyone should ask up front • the top 10 traits of the successful entrepreneur • how to obtain a license and sellers permit • the best way to create a business plan • 10 simple ways to get referrals • the 6 secrets of marketing a business • smart tips for investing and finance • ways to avoid burnout • how to avoid the 7 biggest pitfalls in business Starting one's own business should be exciting, not scary. This is the one book that will show readers how to create a successful and fulfilling venture they can be proud of.

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

By Alexander Osterwalder

Wiley
Paperback (288 pages)

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
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  • ISBN13: 9780470876411
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works

By Melinda F. Emerson

Adams Media
Paperback (272 pages)

Become Your Own Boss in 12 Months: A Month-by-Month Guide to a Business that Works
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Product Description:
"Melinda Emerson . . . will inspire you to pursue your own entrepreneurial vision."--Marc H. Morial, President, National Urban League

Whether you're newly unemployed, sick of office life and longing for a change, or just want to finally turn your business idea into reality, you can follow your dream and make your passion your profession. Drawing on her experience as founder of an award-winning production company, Melinda F. Emerson shows you how in this practical month-by-month guide to getting your business off the ground.

Inside, you'll find the timetable and steps you need to take to become a successful CEO of your own venture, including:

Month 1: Meet with potential venture capitalists
Month 3: Set a one-year marketing budget
Month 5: Select a logo
Month 9: Purchase customer relationship management software
Month 11: Prepare your launch day press release

Next year at this time, you could be calling the shots at your dream job. You supply the energy, an idea, and elbow grease--and this book will supply the plan.

Business, Government, and Society: A Managerial Perspective

By John Steiner

McGraw-Hill/Irwin
Hardcover (672 pages)

Business, Government, and Society: A Managerial Perspective
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Product Description:
The thirteenth edition of Business, Government and Society by John F. Steiner and George A. Steiner continues a long effort to tell the story of how forces in business, government, and society shape our world. In addition, an emphasis on management issues and processes allows students to apply the principles they learn to real-world situations. As always, a stream of events dictated the need for extensive revision. Accordingly, Steiner and Steiner have updated the chapters to include new ideas, events, personalities, and publications, while continuing the work of building insight into basic underlying principles, institutions, and forces.

 
 


   

 
 

   
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