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Below are some marketing books and guides, or alternatively you can select from one of the following more specific subcategories:
| Related Pages + Web Sites |
Other websites that may be of interest:
Here are some books from Amazon.com:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Steve Weber
Weber Books
Paperback (192 pages)
 | List Price: $18.95*
Lowest New Price: $11.99*
Lowest Used Price: $10.48*
Usually ships in 24 hours*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.
More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.
Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:
- How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.
- Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center.
- Find bargain inventory; target niche markets for big profits.
- Get tax deductions and write-offs for business use of your home.
- Use Amazon as a stand-alone business or a lead generator for an existing busines.
- Pay lower sales commissions on Amazon.
- Sell your inventions, crafts or intellectual property on Amazon.
- Guard against scammers and rip-off artists.
- Automate your business with easy-to-use tools
FROM THE TABLE OF CONTENTS:
GET STARTED ON AMAZON
SEE THE FOUR DEGREES OF AMAZON
LIST AN ITEM ON MARKETPLACE
DESCRIBE YOUR ITEM'S CONDITION
RATE YOUR ITEMS' CONDITION
SET YOUR PRICE
SET SHIPPING LOCATIONS, OTHER OPTIONS
SET QUANTITY AND SKU
TAKE AMAZON PAYMENTS
PAY FEES AND COMMISSIONS
IDENTIFY YOUR PRODUCTS
MANAGE INVENTORY
SEARCH AND SORT YOUR LISTINGS
REPRICE YOUR LISTINGS
Q&A: HOW OFTEN SHOULD I REPRICE?
EDIT YOUR LISTINGS
RELIST YOUR ITEMS
MANAGE INVENTORY THE SMART WAY
RECONCILE YOUR INVENTORY
UPLOAD INVENTORY FILES TO AMAZON
USE SKUS
SECURE YOUR AMAZON ACCOUNT
BEST PRACTICES
VIEW AND SEARCH YOUR ORDERS
CREATE A PRODUCT DETAIL PAGE
AMAZON VELOCITY LIMITS
BEST PRACTICES
CONTACT AMAZON.COM
GET HELP FROM OTHER SELLERS
STAY ON THE LAW'S RIGHT SIDE
YOUR BUSINESS'S LEGAL STRUCTURE
LOCAL ORDINANCES
STAY ON AMAZON'S GOOD SIDE
PROHIBITED ITEMS
LISTING RULES
PRODUCT DETAIL PAGE OFFENSES
CONTENT PROHIBITED ON DETAIL PAGES
SOFTWARE SALES
AMAZON PARTICIPATION AGREEMENT
CONDITION GUIDELINES
KICK IT UP A NOTCH
AUTOMATION
GET EFFICIENT WITH FULFILLMENT SOFTWARE
DO-IT-YOURSELF BULK LISTING
WORKING WITH SPREADSHEETS
REFINE YOUR TEMPLATE
A WORD ABOUT SKUS
A WORD ABOUT ISBNS
SOURCE USED ITEMS FOR RESALE
LIVE AUCTIONS
GET MERCHANDISE ON CONSIGNMENT
EXPLORE SELLER CENTRAL
USE SELLER CENTRAL
CUSTOMER COMMUNICATION GUIDELINES
INDIRECT COMMUNICATION
SELLER DESKTOP
UPLOAD PRODUCTS TO AMAZON
AMAZON PRODUCT INFORMATION
HANDLE YOUR FULFILLMENT
OTHER SHIPPING RESOURCES
CHOOSE A SHIPPING COMPANY
SHIPPING MATERIALS
SHIPPING TIMEFRAMES
BEST PRACTICES
Q&A: IS DELIVERY CONFIRMATION WORTH IT?
OUTSOURCE YOUR FULFILLMENT
GET A LEG UP ON COMPETITION
TYPICAL COSTS OF FULFILLMENT BY AMAZON
USE FBA 'BASIC FULFILLMENT'
COMPETING WITH FBA
DRAWBACKS OF FULFILLMENT BY AMAZON
LOST OR DAMAGED FBA ITEMS
FULFILLMENT BY AMAZON FACTS
BEST PRACTICES
SMART FBA SHIPPING
AMAZON EASYSELL
USE AMAZON AS A DROP-SHIPPER
IMPORTS AND EXPORTS
EXPORT ITEMS
PREPARE ITEMS FOR SHIPMENT
COMPETE WITH FEEDBACK
FEEDBACK GROUND RULES
KEEP A HIGH FEEDBACK AVERAGE
SELLER PERFORMANCE TARGETS
FEEDBACK REMOVAL
RESPOND TO NEGATIVE FEEDBACK
Q&A: SHOULD I REFUND MY IRATE CUSTOMER?
SEE YOUR FEEDBACK SUMMARY
RETURNS AND RESTOCKING FEES
Q&A: DO CANCELED ORDERS HURT SELLERS?
CHARGEBACKS AND A-TO-Z CLAIMS
Q&A: SHOULD I ASK BUYERS FOR FEEDBACK?
EXPLORE THE SOCIAL JUNGLE
GET CRAZY WITH LISTS
SO YOU'D LIKE TO . . . GUIDES
WRITE PRODUCT REVIEWS
GET CREDIBLE WITH PEERS
AMAZON TAGS
TAG-BASED MARKETING
MAKE FRIENDS AT THE RIVER
ADVANCED AMAZON TOOLS
BUY X, GET Y
PAY-PER-CLICK ADVERTISING
GOOGLE ADWORDS
CLICKRIVER/AMAZON PRODUCT ADS
AMAZON PRODUCT ADS
YOUR OWN WEB SITE
WEBSTORE FEATURES
MANAGE YOUR WEBSTORE
OTHER E-COMMERCE HOSTS
AMAZON ASTORES
AMAZON ADVANTAGE
ADVANTAGE VS. FULFILLMENT BY AMAZON
MANAGE THE DETAILS
ADVANTAGE PROFESSIONAL |
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By Nicholas Bate
Infinite Ideas
Paperback (168 pages)
 | List Price: $15.95*
Lowest New Price: $8.50*
Lowest Used Price: $8.08*
Usually ships in 24 hours*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
Whether you're running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here's the very best on sales strategy and tactics. It's a straightforward guide to handling price objections, with low-cost, quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team. Plus all your tough questions are answered in our 'the surgery is open' section. It's time to start kicking some sales ass and it's time to start now. |
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By Malcolm Gladwell
Back Bay Books
Paperback (301 pages)
 | List Price: $15.99*
Lowest New Price: $5.49*
Lowest Used Price: $2.00*
Usually ships in 24 hours*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | - ISBN13: 9780316346627
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. |
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By Robin Dreeke
People Formula
Released: 2011-10-28
Kindle Edition
 | List Price: $6.95*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
Robin Dreeke, 15 year FBI Veteran. Lead trainer for Social Engineering and interpersonal Skills in the FBI as well as head of the Behavioral Analysis Program leaks the top ten secrets on how to build rapport with anyone - fast. This pocket manual is designed to be a work book that will literally teach you how to break through walls, and tear down the blockers people put up to building strong, unbreakable bonds. Once you have rapport then compliance with any request you offer follows. **Warning - the content in this book is so effective that we warn the reader to think carefully how it is used. We do not endorse or condone the use of these skills in malicious ways ** |
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By Steve Weber
Weber Books
Paperback (254 pages)
 | List Price: $18.95*
Lowest New Price: $12.39*
Lowest Used Price: $10.49*
Usually ships in 24 hours*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
With today's rocky economy and unsteady job market, there's never been a better time to earn extra cash online. And now there's a new book that guides you each step of the way: eBay 101: Selling on eBay For Part-time or Full-time Income, Beginner to PowerSeller in 90 Days.
Access the world's biggest marketplace, right from your own home. You'll learn how to:
- Register at eBay and PayPal
- Start part-time and expand your income when you're ready
- Find great inventory at low prices
- Auction to the highest bidder or sell at fixed prices.
- Identify niche markets for big profits
- Get tax deductions for your eBay home-based business
- Guard against scammers and rip-off artists
Starting a business on eBay is perhaps your fastest route to the American Dream. The payoff can be high, and the barriers to entry are low. The world's most popular online marketplace, eBay has millions of registered buyers waiting to do business with you. For less than $100 and very little risk, you can start an eBay venture with profit margins rivaling those of any business. Exactly how much money you earn depends mostly on how much effort you put into your new enterprise and how efficiently you operate it
In this new eBay guide, you'll see:
*********************************************
CONTENTS
~ INTRODUCTION
How eBay works |Before you begin | Get more help
READY, SET, SELL!
Register your business | Sell your item | Build your listing | Nail down details | Plan your auction | Make a picture worth $1,000 | Take great eBay photos | Get specific | Write a top-notch item description | Sell like a pro | Price your item | The auction alternative: fixed prices | Upgrade your listings | The best time to list | Top 10 reasons your auction stinks | Use My eBay
PROFIT WITH A NICHE
Win with niche selling | Cash in on collectibles | Trust, but authenticate | How to recognize fake autographs
GET MORE GREAT INVENTORY
Find overlooked gems at estate sales | Live auctions | Get merchandise on eBay | Get merchandise on consignment | Become a trading assistant
EXPAND YOUR BUSINESS
Create your 'About Me' page | Cross-promotions | Open an eBay store | Set up shop | Promote your store | Why many would-be PowerSellers fail
PREVENT PROBLEM CUSTOMERS
Be a feedback fanatic | Keep a good reputation | Communicate with a packing slip | Leave feedback for buyers | Handle customers right | Unpaid item dis-putes | Prevent unpaid items | Work with PayPal | Set your payment preferences | Take payments
AVOID SCAMS AND FRAUD | Spot shady buyers | Recognize predators | Beware of hoax e-mails | Avoid drop-ship, wholesale scams | Recognize crooks and middlemen | Know a fake from the real McCoy
PACK IT UP, MOVE IT OUT
Ship efficiently | Communicate when you ship | Pare shipping costs to the bone | Sell Get It Fast Items | Handle delivery snafus | Print online postage | Organize your inventory
SQUEEZE MORE PROFITS
Get efficient with fulfillment software | Software for media sellers | Research prices wirelessly | Market research tools
STAY ON EBAY'S GOOD SIDE
More eBay rules | Prohibited and restricted items | More eBay no-nos | Stay on Uncle Sam's good side | Your business's legal structure | Local ordinances
MAKE FRIENDS, SELL MORE
Profit with stunts and gimmicks | Tag, you're it! | Get buzz | Making friends on MySpace | Communicate on MySpace | Work it good | MySpace best practices | Save time on MySpace | Network some more | Work the net | Marketing with widgets
GET YOUR OWN PLACE
Get involved | Master your domain | Build blocks | Bait search engines | Be dense | Lengthen your lease | Wait for results | Earn side revenue | Use social search | Get vertical
GET MORE FREE ADVERTISING
Bank articles | Avoid backfires | Get really simple | Protect your content | Blog for business | Discover blogs | Connect with readers | Value input | Get style | Get raw material | Write your posts
PAY FOR ADVERTISING
Use Google AdWords | Using adMarketplace, Clickriver | See the future of PPC |
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By Steve Richmond
Released: 2011-07-04
Kindle Edition (12 pages)
 | List Price: $6.68*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
This isn't a rehash of any existing internet marketing methods you would know. Infact, you won't find any report out there that will teach you this. It has nothing to do with...
selling digital downloads/cds
website flipping
If you are desperate for easy cash, tried everything in internet marketing and still struggled to make 1 cent, then this method will definitely make money for you quick with no experience required. This ebay secret have been tested many times by me and has worked 99% of the time based on my thorough research and testing.
***PLEASE ADD YOU'R REVIEW*** |
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By Tony Hsieh
Business Plus
Hardcover (253 pages)
 | List Price: $23.99*
Lowest New Price: $9.96*
Lowest Used Price: $2.13*
Usually ships in 24 hours*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
The visionary CEO of Zappos explains how an emphasis on corporate culture can lead to unprecedented success. Pay new employees $2000 to quit. Make customer service the entire company, not just a department. Focus on company culture as the #1 priority. Apply research from the science of happiness to running a business. Help employees grow both personally and professionally. Seek to change the world. Oh, and make money too. Sound crazy? It's all standard operating procedure at Zappos.com, the online retailer that's doing over $1 billion in gross merchandise sales every year. In 1999, Tony Hsieh (pronounced Shay) sold LinkExchange, the company he co-founded, to Microsoft for $265 million. He then joined Zappos as an adviser and investor, and eventually became CEO. In 2009, Zappos was listed as one of Fortune magazine's top 25 companies to work for, and was acquired by Amazon later that year in a deal valued at over $1.2 billion on the day of closing. In his first book, Tony shares the different business lessons he learned in life, from a lemonade stand and pizza business through LinkExchange, Zappos, and more. Ultimately, he shows how using happiness as a framework can produce profits, passion, and purpose both in business and in life. (edited by author) |
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By Dan Ariely
Harper Perennial
Released: 2010-04-27
Paperback (384 pages)
 | List Price: $15.99*
Lowest New Price: $9.06*
Lowest Used Price: $7.34*
Usually ships in 24 hours*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | - ISBN13: 9780061353246
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational. |
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By Clayton M. Christensen
HarperBusiness
Released: 2011-10-04
Paperback (336 pages)
 | List Price: $17.99*
Lowest New Price: $10.21*
Lowest Used Price: $10.21*
Usually ships in 24 hours*
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Click Here | Product Description:
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: - When it is right not to listen to customers.
- When to invest in developing lower-performance products that promise lower margins.
- When to pursue small markets at the expense of seemingly larger and more lucrative ones.
Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without. |
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By David Allen
Nightengale
Audio Cassette
| Lowest New Price: $79.99*
*(As of 20:01 Pacific 6 Feb 2012 More Info)
Click Here | Product Description:
Complete unabridged cassette course in clamshell case with book. 8 Cassettes |
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