| |
|
|
|
Below are some Advertising books and guides:
| Related Pages + Web Sites |
Other websites that may be of interest:
Other pages of interest on this website:
| Downloads, Online Products, etc. |
Here are some internet products:
Disclosure: Products details and descriptions provided by vendor and/or based on publicly available information. Our company may receive a payment if you purchase products after following a link from this website.
| | From ClickBank:
Click here for details | | Word Power III, The Copywriters Thesaurus. Write words that sell more product and make more money. |
|
Here are some books from Amazon.com:
Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.
By Malcolm Gladwell
Back Bay Books
Paperback (304 pages)
 | List Price: $15.99*
Lowest New Price: $7.65*
Lowest Used Price: $3.29*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9780316346627
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
This celebrated New York Times bestsellernow poised to reach an even wider audience in paperbackis a book that is changing the way North Americans think about selling products and disseminating ideas. Gladwells new afterword to this edition describes how readers can constructively apply the tipping point principle in their own lives and work. Widely hailed as an important work that offers not only a road map to business success but also a profoundly encouraging approach to solving social problems. |
|
By Ori Brafman
Broadway Business
Released: 2008-06-03
Hardcover (224 pages)
 | List Price: $21.95*
Lowest New Price: $9.79*
Lowest Used Price: $6.74*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9780385524384
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
A fascinating journey into the hidden psychological influences that derail our decision-making, Sway will change the way you think about the way you think.
Why is it so difficult to sell a plummeting stock or end a doomed relationship? Why do we listen to advice just because it came from someone “important”? Why are we more likely to fall in love when there’s danger involved? In Sway, renowned organizational thinker Ori Brafman and his brother, psychologist Rom Brafman, answer all these questions and more.
Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, Sway reveals dynamic forces that influence every aspect of our personal and business lives, including loss aversion (our tendency to go to great lengths to avoid perceived losses), the diagnosis bias (our inability to reevaluate our initial diagnosis of a person or situation), and the “chameleon effect” (our tendency to take on characteristics that have been arbitrarily assigned to us).
Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.
Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull. |
|
By Noah J. Goldstein & Robert B. Cialdini
Free Press
Paperback (272 pages)
 | List Price: $15.00*
Lowest New Price: $8.64*
Lowest Used Price: $8.64*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9781416576143
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Small changes can make a big difference in your powers of persuasion What one word can you start using today to increase your persuasiveness by more than fifty percent? Which item of stationery can dramatically increase people's responses to your requests? How can you win over your rivals by inconveniencing them? Why does knowing that so many dentists are named Dennis improve your persuasive prowess? Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Co-written by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways? Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers. |
|
By Jay Conrad Levinson
Mariner Books
Paperback (384 pages)
 | List Price: $14.95*
Lowest New Price: $8.51*
Lowest Used Price: $8.52*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9780618785919
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including
* strategies for marketing on the Internet (explaining when and precisely how to use it)
* tips for using new technology, such as podcasting and automated marketing
* programs for targeting prospects and cultivating repeat and referral business
* management lessons in the age of telecommuting and freelance employees
Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf. |
|
By Harvey Mackay
Random House Audio Assets
Released: 2003-01-07
Audio CD
 | List Price: $22.00*
Lowest New Price: $11.88*
Lowest Used Price: $14.18*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | Product Description:
This comprehensive course on salesmanship, negotiation and management teaches you how to outsell, outmanage, outmotivate and outnegotiate your competition. Swim With The Sharks has won praise from a remarkable and diverse following, including Governor Mario Cuomo of New York, Gloria Steinem and Ted Koppel.
Harvey Mackay, the man who built a multi-million dollar international envelope manufacturing company, new shares his winning techniques for professional and personal success. He offers an agenda for achievement through a series of "lessons" featuring the Mackay 66 -- an in-depth customer profile designed to give you the edge -- and invaluable "quickies" on business and life -- " Make Your Decisions with Your Heart, and What You'll End Up with Is Heart Disease;" "How to Handle the Tough Prospect;" among many others.
In the bestselling tradition of Tom Peters, Donald Trump and Mark McCormack, here is sound advice for anyone who wants to be a winner in any field. Swim With The Sharks is the new "success" bible by the man Fortune magazine called "Mr. Make-Things-Happen." |
|
By Perry Marshall
Entrepreneur Press
Paperback (304 pages)
 | List Price: $24.95*
Lowest New Price: $14.38*
Lowest Used Price: $15.57*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9781599183602
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Double Your Web Traffic—Overnight! Google gets searched more than 250 million times every day—creating an unbelievable opportunity to get your business in front of thousands every minute…IF you know what you’re doing. Google AdWords experts Perry Marshall and Bryan Todd uncover the fundamentals, techniques, tools, and tricks that Google should teach you, but doesn’t. Learn how to build an aggressive campaign from scratch, increase your search engine visibility, consistently capture clicks, double your website traffic, and increase your sales! No other guide is as comprehensive or current in its coverage of today’s fastest, most powerful advertising medium. Learn how to: - Build a powerful, streamlined campaign from scratch
- Develop high quality keyword lists
- Write killer advertising and website copy that gets clicks
- Get your ads in front of the best audience possible
- Keep your ads showing up with high quality scores
- Triple your traffic with site-targeted AdSense and Google image ads
- Earn high rankings in Google’s organic search results
- Slash your bid prices
- Gain more conversions and sales
- Avoid costly mistakes made by all Google advertisers
- Determine what’s working with Google’s conversion tracking
- And more!
Plus get FREE e-mail updates on Google’s ever-changing system! |
|
By Martin Lindstrom
Broadway Business
Released: 2010-02-02
Paperback (272 pages)
 | List Price: $15.00*
Lowest New Price: $8.17*
Lowest Used Price: $8.59*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9780385523899
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?
In BUYOLOGY, Lindstrom, who was voted one of Time Magazine's most influential people of 2009, presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores:
Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us – from bars to highway billboards to supermarket shelves?
Can "Cool" brands, like iPods, trigger our mating instincts?
Can other senses – smell, touch, and sound - be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals – like drinking a Corona with a lime – to capture our hard-earned dollars?
Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, BUYOLOGY is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced – or turned off – by marketers' relentless attempts to win our loyalty, our money, and our minds. |
|
By Geoffrey A. Moore
HarperBusiness
Paperback (256 pages)
 | List Price: $17.00*
Lowest New Price: $4.86*
Lowest Used Price: $0.08*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | Product Description:
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace. |
|
By Stephen E. Heiman
Business Plus
Paperback (448 pages)
 | List Price: $15.95*
Lowest New Price: $1.81*
Lowest Used Price: $0.01*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | Product Description:
By eliminating "fickle luck" from the sales process and replacing it with proven, visible, repeatable skills, this book offers a sure-fire method for making the sale every time. This expanded edition features the basic tenets from the first book, plus a valuable array of new features. |
|
By Al Ries
HarperBusiness
Released: 1994-04-27
Paperback (143 pages)
 | List Price: $15.99*
Lowest New Price: $5.99*
Lowest Used Price: $1.29*
Usually ships in 24 hours*
*(As of 10:56 Pacific 12 Mar 2010 More Info)
Click Here | - ISBN13: 9780887306662
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description:
Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. |
|
| |