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Below are some Public Relations books and guides:
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Other websites that may be of interest:
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Here are some books from Amazon.com:
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By David Meerman Scott
Wiley
Paperback (366 pages)
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David Meerman Scotts marketing bible has become a modern day business classic.This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: - A new introduction discussing recent changes to the world of marketing and PR
- A brand new chapter on mobile marketing
- An additional chapter on real-time marketing and PR
- Updated information on how to measure the success of your campaigns
- A range of new tools
- Fresh case studies
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By 360i
360i
Released: 2010-09-12
Kindle Edition (82 pages)
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Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.
To help guide marketers during this exciting time of transition, we’ve published the Mobile Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in mobile marketing.
Specifically, the aim of the Mobile Marketing Playbook is to help marketers:
• Work within a framework for establishing a set of clear objectives for their mobile marketing strategy
• Move beyond the checklist approach with a filter for evaluating the myriad of opportunities within mobile
• Think of ways to use mobile to merge online and offline strategies, as a hub that bridges the gap
• Encourage a dialogue about what matters in mobile now, and what’s ahead for this new and exciting medium
In addition to leveraging the insights from members of the 360i mobile marketing team, the Playbook also includes guest commentary by industry luminaries Noah Elkin (Senior Analyst at eMarketer), Mickey Alam Khan (Editor in Chief at Mobile Marketer), Valerie Brown (Director of Consumer Marketing at Bravo) and Naoki Muramatsu (VP, Digital Business Development of Dentsu Holdings USA).
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By Dan Gillmor
Released: 2010-12-01
Kindle Edition (206 pages)
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We're in an age of information overload, and too much of what we watch, hear and read is mistaken, deceitful or even dangerous. Yet you and I can take control and make media serve us -- all of us -- by being active consumers and participants. Here's how. |
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By Dan Sutherland
Timothy Weissbrot : Removing Bad Reputation from the First Page Of Google
Released: 2012-01-31
Kindle Edition
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Timothy Weissbrot : Removing Bad Reputation from the First Page Of Google
Has someone posted a negative comment about you on internet that is coming on top of search?
Are there a number of search results that speak negatively about your company and causing loss of business.
First impressions are everything! This old saying has become even more powerful with the capability of the Internet to search for information on just about anyone and anything. While the positive side is easy and quick access to what you need, the negative side is…
…Potential Customers Have The Ability To
Know “Everything” About You
Before They Ever Actually Come In Contact With You!
Good, bad, or indifferent, your Online Reputation can make or break your business and even your personal life
Contact us for a Confidential Consultation : firstpagebrokers@gmail.com
You've recently googled your name or company name and found negative publicity on a review website or complaint website like the ripoff report. What do you do to protect your reputation from this negative publicity? Well a good defense is a great offence. With our help you can remove negative publicity and information from the first page of Google by creating positive pages about you or your company on many other powefull websites. Call it reverse search engine optimization or complaint defense protection. Removing your nme from the Internet is usually not possible if the content is on someone else website so the best way to remove negative information from the net is to bump it out of site and onto the second page or at least have more positive content all over the first page so it overshadows the negative posting.
Lets face it, there are mean vindictive people out there that take pride is destroying other peoples great reputations for a variety of reasons. We can help you remove defamatory content from the Internet by multiple optimizing your name and/or brand so that we achieve top rank. If you are losing sleep over the negative postings on the Internet, you are not alone there are millions of individuals and companies going through the same thing. There are three options regarding negative information on the Internet. The first is live with it, the second is hire a lawyer and sue the for defamation or three, be a better search engine marketer for your name and bump the bad press of the first page of Google. The first option is definitely not one for someone who wants to remove negative content / publicity from the Internet. The second option could cost you tens of thousands of dollars and not win, the third option will still cost money but you are at the very least guaranteed to have more positive press on the first page and in the best case scenario bump the ripoff report type website posting off the first page.
Ripoff complaints can have a adverse affect on your sales and business and so can negative publicity and information in review type websites. Although review websites have there rules and regulation, terms of use, there is nothing preventing a competitor, ex girlfriend/boyfriend, ex employee, irate psycho customer from creating a yahoo or hotmail account and fake name and posting all kinds of negative information about you and your business. So the answer to the question? How to get a rip-off report removed from google, the internet and eleswhere. Hire us to take up more Internet real estate on the first page of the search engines with positive press. For more information about removal of negative publicity from the Internet contact us today for a no obligation consultation. Please be aware that we look at each case individually and do not remove negative content for all inquiries that we receive.
Remove Negative publicity, information and postings from RipOff report type websites and forum postings. Deleting negative press by better optimizing your name / or brand. Also known as brand identity protection.
Confidential Consultation : firstpagebrokers@gmail.com |
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By By Adam
Released: 2012-01-22
Kindle Edition
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Customers Say The Stupidest Things (Part One)
I have only worked in a shop for about three years now, but I have heard some of the weirdest things in my time there.
For clarity, the shop I work in sells newspapers, magazines, books and stationary and is on a high street in England. For privacy and legal reasons, I will not reveal the name of the company I work for, and I won’t reveal my full name.
My first name is Adam, and I’m happy to help...
Customer: “Do you sell sandwiches?”
Me: “No, sorry.”
Customer: “Yeah you do.”
Me: “I’m sorry, we don’t. You must have us confused with another branch. Some of them do have cafes.”
Customer: “Well, I’m not moving ‘till I get a sandwich. I want a sandwich”
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By Shama Kabani
BenBella Books
Paperback (200 pages)
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Click Here | - ISBN13: 9781935251736
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media. |
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By Fraser P Seitel
Prentice Hall
Paperback (480 pages)
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Pairing Fraser Seitel’s unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an “in-your-face” Public Relations textbook.
The 11th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today’s world of public relations –including heavy emphasis on social media and ethics.
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By Roger LeRoy Miller & Douglass C. North
Addison Wesley
Paperback (256 pages)
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The Economics of Public Issues is a collection of brief, relevant readings that spark independent thinking and classroom discussions in principles of economics, public policy, and social issues courses. The Foundations of Economic Analysis: Death by Bureaucrat; Ethanol Madness; Flying the Friendly Skies?; The Mystery of Wealth. Supply and Demand: Sex, Booze, and Drugs; Expanding Waistlines; Is Water Different?; Slave Redemption in Sudan; Smoking and Smuggling; Bankrupt Landlords, from Sea to Shining Sea. Labor Markets: (Why) Are Women Paid Less?; The Effects of the Minimum Wage; Immigration, Superstars, and Poverty; A Farewell to Jobs. Market Structures: Monopsony and Competition in Health Care; Big Oil, Big Oil Prices?; Contracts, Combinations, and Conspiracies; Coffee, Tea, or Tuition-Free?; College Costs (…and Costs and Costs); Keeping the Competition Out; Political Economy: Raising Less Corn and More Hell; Killer Cars and the Rise of the SUV; Crime and Punishment; The Graying of America; Heavenly Highway. Property Rights and the Environment: The Trashman Cometh; Bye-Bye, Bison; Smog Merchants; Greenhouse Economics. International Trade and Economic Prosperity: Free Trade, Less Trade, or No Trade?; The $750,000 Steelworker; The Lion, the Dragon, and the Future. For all readers interested in principles of economics, public policy, and social issues.. |
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By Dennis L. Wilcox
Allyn & Bacon
Hardcover (612 pages)
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Comprehensive and current, Public Relations: Strategies and Tactics 9/e helps readers better understand the basic concepts, strategies, and tactics practiced in public relations today. In its ninth edition, Public Relations: Strategies and Tactics combines numerous real-life case studies with fundamental concepts of the field to help readers relate theory to the actual practice of public relations. The text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. Written in a disarming and accessible style, this edition focuses on the application of technology and encourages readerss to think about creative uses of new media. |
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By Dennis H. Wilcox & Bryan H. Reber
Allyn & Bacon
Paperback (416 pages)
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THINK Public Relations engaging visual design and contemporary applications help readers develop a fundamental understanding of current issues affecting public relations practice today — all at a low price. Readers are introduced to exciting and innovative public relations campaign examples in the context of relevant theory and core concepts that they will need to succeed in the world of public relations. |
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