Public Relations Books

Welcome   Books + Guides   Magazines   Software   Videos
 

Menu


 Books Home

 Internet Commerce
   Electronic Publishing
   Interface Design
   Internet Publishing
   Intranets
   Security
   Telecommuting
   Web Multimedia
   Web Site Design

 Marketing + Sales
   Advertising
   Consumerism
   Customer Service
   Marketing
   Public Relations
   Sales + Selling

 Small Business
   Bookkeeping
   Budgeting
   Capital Generation
   Entrepreneurship
   Franchises
   Home-Based
   Legal Guides
   Mail Order
   New Businesses
 

Search The 'Net

 
  


   
MarketingRazor.com   >   Books + Guides   >   Marketing + Sales   >   Public Relations

Below are some Public Relations books and guides:


Related Pages + Web Sites

Other websites that may be of interest: Other pages of interest on this website:
From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

By David Meerman Scott

Wiley
Paperback (320 pages)

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition
List Price: $19.95*
Lowest New Price: $10.39*
Lowest Used Price: $12.20*
Usually ships in 24 hours*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
  • ISBN13: 9780470547816
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

The Way of Peace

By James Allen

RLP Enterprises
Kindle Edition

The Way of Peace
List Price: $1.97*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
Product Description:
Another classic by James Allen. If you are a fan of his other works this is another to add to your library. Author of "As a Man Thinketh" and "Out From the Heart"

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

By Shama Kabani

BenBella Books
Paperback (200 pages)

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
List Price: $16.95*
Lowest New Price: $9.21*
Lowest Used Price: $10.82*
Usually ships in 24 hours*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
  • ISBN13: 9781935251736
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!

With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.

The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.

The Art of Public Speaking

By Dale Carnegie

Kindle Edition

The Art of Public Speaking
List Price: $1.97*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
Product Description:
Another classic by Dale Carnegie. If you have read "How To Win Friends & Influence People" you need to add this title to your collection.

Dale provides excellent ideas and insight for anyone in business or sales. If you have to speak to people in any sales or presentation situation this is a classic you need to add to your library.

Word of Mouth Marketing: How Smart Companies Get People Talking

By Andy Sernovitz

Kaplan Business
Released: 2006-11-01
Hardcover (216 pages)

Word of Mouth Marketing: How Smart Companies Get People Talking
List Price: $24.95*
Lowest New Price: $3.74*
Lowest Used Price: $1.72*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
Product Description:
Who Is Talking About You? Master the art of word of mouth marketing with this fun, practical, hands-on guide. With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth. Learn the five essential steps that make word of mouth work and everything you need to get started using them. Understand the real purpose of blogs, communities, viral email, evangelists, and buzz—when to use them and how simple it is to make them work. Learn what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner—and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion—and why some multi-million-dollar advertising campaigns fail to get noticed. Open your eyes to a new way of doing business—that honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.

Economics of Public Issues, The (15th Edition)

By Roger LeRoy Miller & Douglass C. North

Addison Wesley
Paperback (256 pages)

Economics of Public Issues, The (15th Edition)
List Price: $34.40*
Lowest New Price: $6.00*
Lowest Used Price: $1.19*
Usually ships in 24 hours*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
Product Description:
  The Economics of Public Issues is a collection of brief, relevant readings that spark independent thinking and classroom discussions in principles of economics, public policy, and social issues courses. The Foundations of Economic Analysis: Death by Bureaucrat; Ethanol Madness; Flying the Friendly Skies?; The Mystery of Wealth. Supply and Demand: Sex, Booze, and Drugs; Expanding Waistlines; Is Water Different?; Slave Redemption in Sudan; Smoking and Smuggling; Bankrupt Landlords, from Sea to Shining Sea. Labor Markets: (Why) Are Women Paid Less?; The Effects of the Minimum Wage; Immigration, Superstars, and Poverty; A Farewell to Jobs. Market Structures: Monopsony and Competition in Health Care; Big Oil, Big Oil Prices?; Contracts, Combinations, and Conspiracies; Coffee, Tea, or Tuition-Free?; College Costs (…and Costs and Costs); Keeping the Competition Out; Political Economy: Raising Less Corn and More Hell; Killer Cars and the Rise of the SUV; Crime and Punishment; The Graying of America; Heavenly Highway. Property Rights and the Environment: The Trashman Cometh; Bye-Bye, Bison; Smog Merchants; Greenhouse Economics. International Trade and Economic Prosperity: Free Trade, Less Trade, or No Trade?; The $750,000 Steelworker; The Lion, the Dragon, and the Future. For all readers interested in principles of economics, public policy, and social issues..

Team Rodent : How Disney Devours the World

By Carl Hiaasen

Ballantine Books
Released: 1998-05-05
Paperback (96 pages)

Team Rodent : How Disney Devours the World
List Price: $9.95*
Lowest New Price: $4.27*
Lowest Used Price: $0.86*
Usually ships in 24 hours*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
  • ISBN13: 9780345422804
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
"Disney is so good at being good that it manifests an evil; so uniformly efficient and courteous, so dependably clean and conscientious, so unfailingly entertaining that it's unreal, and therefore is an agent of pure wickedness. . . . Disney isn't in the business of exploiting Nature so much as striving to improve upon it, constantly fine-tuning God's work."
--from TEAM RODENT

TEAM RODENT
How Disney Devours America

"Revulsion is good. Revulsion is healthy. Each of us has limits, unarticulated boundaries of taste and tolerance, and sometimes we forget where they are. Peep Land is here to remind us; a fixed compass point by which we can govern our private behavior. Because being grossed out is essential to the human experience; without a perceived depravity, we'd have nothing against which to gauge the advance or decline of culture; our art, our music, our cinema, our books. Without sleaze, the yardstick shrinks at both ends. Team Rodent doesn't believe in sleaze, however, nor in old-fashioned revulsion. Square in the middle is where it wants us all to be, dependable consumers with predictable attitudes. The message, never stated but avuncularly implied, is that America's values ought to reflect those of the Walt Disney Company, and not the other way around."

Practice of Public Relations, The (11th Edition)

By Fraser P Seitel

Prentice Hall
Paperback (480 pages)

Practice of Public Relations, The (11th Edition)
List Price: $132.00*
Lowest New Price: $101.48*
Lowest Used Price: $85.40*
Usually ships in 24 hours*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
Product Description:
The Practice of Public Relations is an “in-your-face” book giving readers the knowledge and skills they need to know to be successful in today’s world of public relations. Seitel’s use of case studies, interviews, and news photos, coupled with his humorous and lucid text, brings the process to life. The 11th edition includes heavy emphasis on social media and ethics.

Defining Public Relations. The History and Growth of Public Relations. Communication. Public Opinion. Management. Ethics. The Law. Research. Media Relations/Print & Broadcast. Employee Relations. Community Relations. Government Relations. Consumer Relations. International Relations. Public Relations Writing. Writing for the Eye and Ear. Integrated Marketing Communication. Public Relations and Social Media. Crisis Management. Launching a Career.

A useful, up-to-date reference for Public Relations professionals.

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR

By Brian Solis

FT Press
Hardcover (352 pages)

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
List Price: $26.99*
Lowest New Price: $16.48*
Lowest Used Price: $16.00*
Usually ships in 24 hours*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
  • ISBN13: 9780137150694
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:

“There will be two kinds of PR professionals in the future: those who read this book and get with the program, and the unemployed. Your choice.”

Seth Godin, Author of Tribes

 

“I am thrilled that there is finally a book about the right way to approach PR in today’s world, where hyper-connected conversations trump the old school broadcast mentality. Everyone who wants to build a career in PR or marketing should read this book.”

Tony Hsieh, CEO, Zappos.com

 

“Putting the Public Back in Public Relations is a passionate and persuasive case for rewriting the rules of public relations. Authors Solis and Breakenridge expertly combine third-party perspective with case studies and examples to paint a picture of a profession on the brink of reinvention.”

Paul Gillin, Author, The New Influencers and Secrets of Social Media Marketing

 

“Putting the Public Back in Public Relations is an excellent read. It is the right book at the right time, explaining the reinvention of Public Relations at the hands of Social Media. A must read for those innovative marketers charged with creating differentiation in today’s competitive marketplace.”

Trish Piontek, Director, Retail Marketing, Amerisource Bergen Corporation

  

Breakthrough Web PR 2.0 Strategies and Tactics That Work

 

Forget the pitch: Yesterday’s PR techniques just don’t work anymore. That’s the bad news. Here’s the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR succeed more powerfully than ever before. This book shows how to reinvent PR around two-way conversations with traditional and new influencers, bring the “public” back into public relations—and earn a new level of results that just wasn’t possible before now.

 

Drawing on their unparalleled experience making Social Media work for business, PR 2.0 blogger Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You’ll learn new ways to build the relationships that matter, and reach a new generation of influencers…leverage platforms ranging from Twitter to Facebook…truly embed yourself in the communities that are shaping the future.

 

Along the way, you’ll learn how to stop being a “publicist” or mere “communicator” and become what your clients or company really need: a genuine enthusiast for whom and what you represent.

 

What’s wrong with PR—and how to fix it

Leverage Social Media and Web 2.0 to reinvent PR, build meaningful and valuable relationships, and supercharge its effectiveness

 

Social Media PR—a complete primer

Build blogger relationships, reinvent the press release, and make social networks the hub of your online brands

 

Why it’s about sociology and anthropology—not technology

Master the art of listening and leverage today’s powerful, emerging micromedia

 

Real PR metrics for the Web 2.0 world

Measure the results that really matter--and demonstrate your value as never before

 

Trust Agents (Revised and Updated): Using the Web to Build Influence, Improve Reputation, and Earn Trust

By Chris Brogan

Your Coach In A Box
Audio CD
List Price: $29.98*
Lowest New Price: $19.79*
Not yet published*
*(As of 08:12 Pacific 30 Jul 2010 More Info)


Click Here
Product Description:
There's no question that the Internet has changed the way we do business-especially when it comes to marketing. Consumer environments are short on trust and populated by consumers who are cynical, savvy, and informed. Though it's easier than ever to reach customers, it's less likely that they'll listen. Today, the most valuable online currency isn't the dollar, but trust itself.

At the same time, social networks and personal connections have far more influence on consumers than your marketing messages ever will-unless your business knows how to harness them. In Trust Agents, two social media veterans show you how to tap into the power of these networks to build your brand's influence, reputation, and profits.

Trust agents aren't necessarily marketers or salespeople; they're the digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation. This audio book will show you how to build profitable relationships with trust agents, or become one yourself.


 
 


   

 
 

   
Privacy     Terms Of Use     Advertising/Endorsements Disclosures

Copyright © 2004-2009, Answers 2000 Limited
 
 
  Disclosure: Our company's websites' content (including this website's content) includes advertisements for our own company's websites, products, and services, and for other organization's websites, products, and services. In the case of links to other organization's websites, our company may receive a payment, (1) if you purchase products or services, or (2) if you sign-up for third party offers, after following links from this website. Unless specifically otherwise stated, information about other organization's products and services, is based on information provided by that organization, the product/service vendor, and/or publicly available information - and should not be taken to mean that we have used the product/service in question. Additionally, our company's websites contain some adverts which we are paid to display, but whose content is not selected by us, such as Google AdSense ads. For more detailed information, please see Advertising/Endorsements Disclosures

In Association With Amazon.com

CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED 'AS IS' AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.

All trademarks are property of their respective owners.
All third party content and adverts are copyright of their respective owners.

Some graphics on our web sites are Copyright (C) 1997-2000 Hemera Technologies Inc., and used under license. All such pictures are provided for viewing purposes only and are not to be saved or downloaded. All such pictures of recognizable individuals are models and used for illustrative purposes only, and not meant to imply any association or endorsement of said individual with any product or service.