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MarketingRazor.com   >   Books + Guides   >   Marketing + Sales   >   Sales + Selling

Below are some Sales and Selling books and guides:


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From Amazon.com

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How to sell brilliantly in good times and bad

By Nicholas Bate

Infinite Ideas
Paperback (168 pages)

How to sell brilliantly in good times and bad
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Product Description:
Whether you're running a four-man window cleaning business, a one woman consultancy or you are responsible for the EMEA quarterly target, this book is for you. Selling is the one and only key to surviving bad times and prospering in the upturn. Here's the very best on sales strategy and tactics. It's a straightforward guide to handling price objections, with low-cost, quick-to-implement tactics you can use immediately to flush out those in your market sector who do have budget and bonus tips if you are trying to squeeze the best out of your sales team. Plus all your tough questions are answered in our 'the surgery is open' section. It's time to start kicking some sales ass and it's time to start now.

It's Not All About "Me": The Top Ten Techniques for Building Rapport

By Robin Dreeke

People Formula
Released: 2011-10-28
Kindle Edition

It s Not All About "Me": The Top Ten Techniques for Building Rapport
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Product Description:
Robin Dreeke, 15 year FBI Veteran. Lead trainer for Social Engineering and interpersonal Skills in the FBI as well as head of the Behavioral Analysis Program leaks the top ten secrets on how to build rapport with anyone - fast. This pocket manual is designed to be a work book that will literally teach you how to break through walls, and tear down the blockers people put up to building strong, unbreakable bonds. Once you have rapport then compliance with any request you offer follows. **Warning - the content in this book is so effective that we warn the reader to think carefully how it is used. We do not endorse or condone the use of these skills in malicious ways **

How To Make $100 a Day On eBay - How-To Money Guide

By Steve Richmond

Released: 2011-07-04
Kindle Edition (12 pages)

How To Make $100 a Day On eBay - How-To Money Guide
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Product Description:
This isn't a rehash of any existing internet marketing methods you would know. Infact, you won't find any report out there that will teach you this. It has nothing to do with...

selling digital downloads/cds
website flipping

If you are desperate for easy cash, tried everything in internet marketing and still struggled to make 1 cent, then this method will definitely make money for you quick with no experience required. This ebay secret have been tested many times by me and has worked 99% of the time based on my thorough research and testing.

***PLEASE ADD YOU'R REVIEW***

UnSelling: Sell Less ... To Win More

By Peter Bourke

Released: 2011-03-29
Kindle Edition (56 pages)

UnSelling: Sell Less ... To Win More
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Product Description:
The more you sell, the less the client trusts you to tell them the truth. The more you sell, the less inclined the client is to listen. The more you sell, the more you tend to look (and act) like a hammer looking for a nail – where any nail will do. In reality, the more you sell, the less you win.

This is entirely counter-intuitive to the average sales person, mostly because we are taught from the first day of sales training that the key to success is great sales techniques. You can find thousands of books on the art and science of selling – techniques, tricks, even scripts to “sell” the prospect. Our corporate sales training classes always insisted that sales is about understanding the prospect’s needs and then articulating your solution so that the prospect was compelled to choose your obviously-superior solution – right? Not so fast! The problem: most prospects don’t want to be sold.

This book on UnSelling is designed to shift the buyer-seller relationship from subservient (they say, “Jump,” we say, “How high?”) to collaborative and does so by having the seller resist the temptation to “sell” (or tell). UnSelling is focused on the more consultative approach of understanding the problem the client is intent on solving. The better we understand the client’s problem, the less we have to sell (if at all).

This eBook will outline an approach to control and win the most complex deals that includes:
• Qualifying new clients that requires no “selling” – period!
• Understanding how to create a collaborative relationship with the prospect so that your sales teams can understand the truth from the client – not what they want you to believe
• Contrasting the difference between traditional selling and this unique approach to UnSelling
• And understanding what to say and how to say it

Your sales people and leaders will never “sell” the same way again – and will win more as a result.

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon

Portfolio Hardcover
Released: 2011-11-10
Hardcover (240 pages)

The Challenger Sale: Taking Control of the Customer Conversation
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What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.

The need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.

Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.

Instead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.

The things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.

The Go-Getter: A Story That Tells You How To Be One

By Peter B. Kyne

Times Books
Hardcover (96 pages)

The Go-Getter: A Story That Tells You How To Be One
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The classic motivational parable (over 500,000 copies sold worldwide) that shows you how to make your own opportunities in life, updated for the modern reader by bestselling business author Alan Axelrod

Ever since its first printing by William Randolph Hearst in 1921, The Go-Getter has inspired employees and entrepreneurs to take initiative, increase their productivity, and excel against the odds. Now, more than half a million copies later, Alan Axelrod, bestselling author of Patton on Leadership and Elizabeth I, CEO, updates the tale to address today's most pressing work issues.

In The Go-Getter, Bill Peck, a war veteran, persuades Cappy Ricks, the influential founder of the Rick's Logging & Lumbering Company, to let him prove himself by selling skunk wood in odd lengths-a job that everyone knows can only lead to failure. When Peck goes on to beat his quota, Rick hands Peck the ultimate opportunity and the ultimate test: the quest for an elusive blue vase. Drawing on such classic values as honesty, determination, passion, and responsibility, Peck overcomes nearly insurmountable obstacles to find the vase and launch hia career as a successful manager.

In a time when jobs are tight and managers are too busy for mentoring, how can you maintain positive energy, take control of your career, and prepare yourself to ace the tests that come your way? By applying the timeless lessons in this compulsively readable parable, employees at all levels can learn to rekindle the go-getter in themselves.

Influence: Science and Practice (5th Edition)

By Robert B. Cialdini

Prentice Hall
Paperback (272 pages)

Influence: Science and Practice (5th Edition)
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  • ISBN13: 9780205609994
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request).

 

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.

 

Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

The Law of Success in Sixteen Lessons (with linked TOC)

By Napolean Hill

White Dog Publishing
Released: 2010-02-09
Kindle Edition (504 pages)

The Law of Success in Sixteen Lessons (with linked TOC)
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Product Description:
This ebook is complete with linked Table of Content making navigation quicker and easier.

The Law of Success in Sixteen Lessons includes what Hill describes as the True Philosophy upon which all Personal Success is Built. From Self Confidence to Imagination and all aspects of personality and habits in between Hill spells out the steps to success.

Napoleon Hill was an American author who was one of the earliest producers of the modern genre of personal-success literature. His most famous work, Think and Grow Rich, is one of the best-selling books of all time. Hill's works examined the power of personal beliefs, and the role they play in personal success. He became the adviser to President Franklin D. Roosevelt from 1933-36. "What the mind of man can conceive and believe, it can achieve" is one of Hill's hallmark expressions. How achievement actually occurs, and a formula for it that puts success in reach for the average person, were the focal points of Hill's books.

The turning point in the writing career of Napoleon Hill is considered to have occurred in 1908 with his assignment, as part of a series of articles about famous men, to interview the industrialist Andrew Carnegie, one of the most powerful men in the world. Hill discovered that Carnegie believed that the process of success could be elaborated in a simple formula that could be duplicated by the average person. Impressed with Hill, Carnegie asked him if he was up to the task of putting together this information with only reimbursement for out-of-pocket expenses to interview or analyze over 500 successful men and women, many of them millionaires, in order to discover and publish this formula for success.

As part of his research, Hill interviewed many of the most famous people of the time, including Thomas Edison, Alexander Graham Bell, George Eastman, Henry Ford, Elmer Gates, John D. Rockefeller, Sr., Charles M. Schwab, F.W. Woolworth, William Wrigley Jr., John Wanamaker, William Jennings Bryan, Joseph Stalin, Theodore Roosevelt, William H. Taft, Woodrow Wilson, and Jennings Randolph. Hill was also an advisor to two presidents of the United States of America, Woodrow Wilson and Franklin Delano Roosevelt.

As a result of Hill's studies via Carnegie's introductions, the Philosophy of Achievement was offered as a formula for rags-to-riches success by Hill and Carnegie, published initially in 1928 as a study course called The Law of Success. ---From Wikipedia

Business Survival Tips- The Sales Strategy Handbook

By Kurt Zimmerman

Released: 2012-01-15
Kindle Edition

Business Survival Tips- The Sales Strategy Handbook
 
Product Description:
This business survival guide is a compilation of sales tips and entertaining experiences from a forty-year veteran of retail sales. The book presents the reader with unique and unorthodox solutions to today's evolving business challenges, every one tried and tested by the author himself. Engaging and thought-provoking, the author has organized this book specifically for e-readers, easily searched and cross-referenced to make it a work you can refer back to again and again. Just one of the dozens of business ideas contained within is worth the purchase price, many times over. Mixed with homespun humor and real-life experiences, it's a book you won't want to put down.

Getting Things Done: The Art of Stress-free Productivity Unabridged

By David Allen

Nightengale
Audio Cassette
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Product Description:
Complete unabridged cassette course in clamshell case with book. 8 Cassettes

 
 


   

 
 

   
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