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MarketingRazor.com   >   Books + Guides   >   Marketing + Sales   >   Sales + Selling

Below are some Sales and Selling books and guides:


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From Amazon.com

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Secrets of Closing the Sale (Baker Classics Collection)

By Zig Ziglar

Fleming H Revell Co
Hardcover

Secrets of Closing the Sale (Baker Classics Collection)
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Set in the Puritanical society of 17th-century Boston, this novel tells the story of Hester Prynne, a married woman who has an affair and gives birth to a daughter. Hester refuses to name her lover, but when her estranged husband appears unexpectedly, he determines to discover the man's identity.

The Go-Getter. A Story That Tells You How to be One (mobi)

By Peter B. Kyne

MobileReference
Released: 2008-12-10
Kindle Edition (96 pages)

The Go-Getter. A Story That Tells You How to be One (mobi)
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This is an electronic edition of the complete book complemented by author biography. This book features the table of contents linked to every chapter. The book was designed for optimal navigation on the Kindle, PDA, Smartphone, and other electronic readers. It is formatted to display on all electronic devices including the Kindle, Smartphones and other Mobile Devices with a small display.

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Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Bard Press
Hardcover (220 pages)

Little Red Book of Selling: 12.5 Principles of Sales Greatness
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  • ISBN13: 9781885167606
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Sales master Jeffrey Gitomer has created a real-world, practical, and fun book that salespeople will love and profit from -- and sales managers will buy by the case.

Salespeople want answers. That's why the Little Red Book of Selling is short, sweet, and to the point. It's packed with answers that people are searching for in order to help them make sales for the moment - and for the rest of their lives.

In the Little Red Book of Selling salespeople will learn why sales happen and a philosophy of success - long term, relationship driven, and referral oriented - nothing to do with manipulation or other old-world sales tactics. It has everything to do with understanding buying motives and taking ethical, relationship-building actions.

People don't like to be sold but they love to buy has become more than Gitomer's registered trademark- it's a mantra. A mantra every salesperson needs to understand at the core of his selling success. Throughout this book the reader will begin to adopt a philosophy that drives them to a higher, value-driven purpose.

There are 12.5 powerful principles of sales mastery. These principles are at the heart of sales success. They are the difference between red (putting your heart into your career) and black (having a job, coming to work, and making a commission). Other chapters include; What's the Difference between Failure and Success in Salespeople, The Little Salesman that Could, The Two Most Important Words in Selling, and Just Plain "How to Make a Sale."

The cover is classic red cloth. The four-color graphics make it compelling and easy to read, and the content is easy to understand and implement. For your convenience there is a red satin (ok, polyester) bookmark so you can remember your place. It is small enough to carry with you - big enough to contain the answers you need — powerful enough to fill your wallet.

The Law of Success in Sixteen Lessons (with linked TOC)

By Napolean Hill

White Dog Publishing
Kindle Edition

The Law of Success in Sixteen Lessons    (with linked TOC)
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This ebook is complete with linked Table of Content making navigation quicker and easier.

The Law of Success in Sixteen Lessons includes what Hill describes as the True Philosophy upon which all Personal Success is Built. From Self Confidence to Imagination and all aspects of personality and habits in between Hill spells out the steps to success.

Napoleon Hill was an American author who was one of the earliest producers of the modern genre of personal-success literature. His most famous work, Think and Grow Rich, is one of the best-selling books of all time. Hill's works examined the power of personal beliefs, and the role they play in personal success. He became the adviser to President Franklin D. Roosevelt from 1933-36. "What the mind of man can conceive and believe, it can achieve" is one of Hill's hallmark expressions. How achievement actually occurs, and a formula for it that puts success in reach for the average person, were the focal points of Hill's books.

The turning point in the writing career of Napoleon Hill is considered to have occurred in 1908 with his assignment, as part of a series of articles about famous men, to interview the industrialist Andrew Carnegie, one of the most powerful men in the world. Hill discovered that Carnegie believed that the process of success could be elaborated in a simple formula that could be duplicated by the average person. Impressed with Hill, Carnegie asked him if he was up to the task of putting together this information with only reimbursement for out-of-pocket expenses to interview or analyze over 500 successful men and women, many of them millionaires, in order to discover and publish this formula for success.

As part of his research, Hill interviewed many of the most famous people of the time, including Thomas Edison, Alexander Graham Bell, George Eastman, Henry Ford, Elmer Gates, John D. Rockefeller, Sr., Charles M. Schwab, F.W. Woolworth, William Wrigley Jr., John Wanamaker, William Jennings Bryan, Joseph Stalin, Theodore Roosevelt, William H. Taft, Woodrow Wilson, and Jennings Randolph. Hill was also an advisor to two presidents of the United States of America, Woodrow Wilson and Franklin Delano Roosevelt.

As a result of Hill's studies via Carnegie's introductions, the Philosophy of Achievement was offered as a formula for rags-to-riches success by Hill and Carnegie, published initially in 1928 as a study course called The Law of Success. ---From Wikipedia

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore

HarperCollins Publishers
Paperback (240 pages)

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace.

With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging technology marketplace.

Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital, rapidly growing but capricious market.

SPIN Selling

By Neil Rackham

McGraw-Hill
Hardcover (197 pages)

SPIN Selling
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no description

SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

By Jill Konrath

Portfolio Hardcover
Hardcover (320 pages)

SNAP Selling: Speed Up Sales and Win More Business with Today s Frazzled Customers
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  • ISBN13: 9781591843306
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Selling is tougher than ever before. Potential customers are under extreme pressure to do more with less money, less time, and fewer resources, and they're wary of anyone who tries to get them to buy or change anything. Under such extreme conditions, yesterday's sales strategies no longer work. No matter how great your offering, you face the daunting task of making yourself appear credible, relevant, and valuable.
Now, internationally recognized sales strategist Jill Konrath shows how to overcome these obstacles to get more appointments, speed up decisions, and win sales with these short-fused, frazzled customers. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules:

-Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
-Be iNvaluable: You have to stand out by being the person your customers can't live without.
-Always Align: To be relevant, make sure you're in synch with your customers' objectives, issues, and needs.
-Raise Priorities: To maintain momentum, keep the most important decisions at the forefront of their mind.

SNAP Selling is an easy-to-read, easy-to-use guide for any seller in today's increasingly frenzied environment.

The Mindbody Prescription: Healing the Body, Healing the Pain

By John E. Sarno

Grand Central Publishing
Hardcover (240 pages)

The Mindbody Prescription: Healing the Body, Healing the Pain
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Since the publication of Healing Back Pain, Dr. Sarno has learned important new information about the psychology of emotionally-induced physical conditions. He is now able to present a set of precise theories on when, where and how emotional factors bring on physical symptoms and, based on his experience, how this process can be reversed.

In his last book, Dr. Sarno explained how TMS, or Tension Myositis Syndrome, is a major cause of back, neck and shoulder pain. He now shows that the treatment that works to lessen or alleviate it can be used on peptic ulcer, colitis, tension and migraine headache, hay fever, asthma, and a host of other disorders.

In this new book, he discusses a number of new pain disorders that have become the basis for disability. Called RSD, or Repetitive Stress Disorders, they are part of TMS. They include carpal tunnel syndrome, thoracic outlet syndrome, rotator cuff tear, bursitis, tendonitis of the shoulder and elbow, and pinched nerve in the neck.

Case histories are used to illustrate both the psychology and mechanics of treatment in this new and noteworthy addition to the subject of pain.

Stock Investing For Dummies

By Paul Mladjenovic

For Dummies
Paperback (384 pages)

Stock Investing For Dummies
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  • ISBN13: 9780470401149
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed
Product Description:
Stock Investing For Dummies, 3rd Edition includes information on stock investing in both bear and bull markets; unique investment segments; stock investing for different types of situations; and examples straight from the real world of stock investing as they have occurred in the past three years.

 
 


   

 
 

   
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