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MarketingRazor.com   >   Books + Guides   >   Small Business + Entrepreneurship

Below are some books and guides about small business anad entrepreneurship, or alternatively you can select from one of the following more specific subcategories:
From Amazon.com

Here are some books from Amazon.com:

Disclosure: Products details and descriptions provided by Amazon.com. Our company may receive a payment if you purchase products from them after following a link from this website.

The 7 Habits of Highly Effective People

By Stephen R. Covey

Free Press
Paperback (358 pages)

The 7 Habits of Highly Effective People
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  • The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change was a groundbreaker when it was first published in 1990, and it continues to be a business bestseller with more than 10 million copies sold. Stephen Covey, an internationally respected leadership authority, realizes that true success encompasses a balance of personal and professional effectiveness, so this book is a manual for performing better in both arenas. His anecdotes are as frequently from family situations as from business challenges.
Product Description:

In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, honesty, and human dignity -- principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.

Sell on Amazon: A Guide to Amazon's Marketplace, Seller Central, and Fulfillment by Amazon Programs

By Steve Weber

Weber Books
Paperback (192 pages)

Sell on Amazon: A Guide to Amazon s Marketplace, Seller Central, and Fulfillment by Amazon Programs
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Product Description:
If you are in business to sell consumer goods -- or you want to be -- you should be on Amazon.com.

More than 90 million customers shop at Amazon. As its global business booms, Amazon is inviting all sorts of independent sellers -- large and small businesses, individuals, and mom-and-pop shops -- to sell their merchandise right on Amazon.

Whether you're just starting or already in business, you can boost your sales and profits by showing your wares on Amazon, the world's biggest store. Everything you need to start converting your items into cash is in this book by Steve Weber, one of the most successful and highly rated sellers in Amazon history:
  • How to set up shop on Amazon and generate worldwide sales volume with no up-front cost, risk or advertising.
  • Run your Amazon store from home, a warehouse or a walk-in store-or outsource everything to Amazon's fulfillment center.
  • Find bargain inventory; target niche markets for big profits.
  • Get tax deductions and write-offs for business use of your home.
  • Use Amazon as a stand-alone business or a lead generator for an existing busines.
  • Pay lower sales commissions on Amazon.
  • Sell your inventions, crafts or intellectual property on Amazon.
  • Guard against scammers and rip-off artists.
  • Automate your business with easy-to-use tools
FROM THE TABLE OF CONTENTS:

GET STARTED ON AMAZON
SEE THE FOUR DEGREES OF AMAZON
LIST AN ITEM ON MARKETPLACE
DESCRIBE YOUR ITEM'S CONDITION
RATE YOUR ITEMS' CONDITION
SET YOUR PRICE
SET SHIPPING LOCATIONS, OTHER OPTIONS
SET QUANTITY AND SKU
TAKE AMAZON PAYMENTS
PAY FEES AND COMMISSIONS
IDENTIFY YOUR PRODUCTS

MANAGE INVENTORY
SEARCH AND SORT YOUR LISTINGS
REPRICE YOUR LISTINGS
Q&A: HOW OFTEN SHOULD I REPRICE?
EDIT YOUR LISTINGS
RELIST YOUR ITEMS
MANAGE INVENTORY THE SMART WAY
RECONCILE YOUR INVENTORY
UPLOAD INVENTORY FILES TO AMAZON
USE SKUS
SECURE YOUR AMAZON ACCOUNT
BEST PRACTICES
VIEW AND SEARCH YOUR ORDERS
CREATE A PRODUCT DETAIL PAGE
AMAZON VELOCITY LIMITS
BEST PRACTICES
CONTACT AMAZON.COM
GET HELP FROM OTHER SELLERS

STAY ON THE LAW'S RIGHT SIDE
YOUR BUSINESS'S LEGAL STRUCTURE
LOCAL ORDINANCES

STAY ON AMAZON'S GOOD SIDE
PROHIBITED ITEMS
LISTING RULES
PRODUCT DETAIL PAGE OFFENSES
CONTENT PROHIBITED ON DETAIL PAGES
SOFTWARE SALES
AMAZON PARTICIPATION AGREEMENT
CONDITION GUIDELINES

KICK IT UP A NOTCH
AUTOMATION
GET EFFICIENT WITH FULFILLMENT SOFTWARE
DO-IT-YOURSELF BULK LISTING
WORKING WITH SPREADSHEETS
REFINE YOUR TEMPLATE
A WORD ABOUT SKUS
A WORD ABOUT ISBNS

SOURCE USED ITEMS FOR RESALE
LIVE AUCTIONS
GET MERCHANDISE ON CONSIGNMENT

EXPLORE SELLER CENTRAL
USE SELLER CENTRAL
CUSTOMER COMMUNICATION GUIDELINES
INDIRECT COMMUNICATION
SELLER DESKTOP
UPLOAD PRODUCTS TO AMAZON
AMAZON PRODUCT INFORMATION

HANDLE YOUR FULFILLMENT
OTHER SHIPPING RESOURCES
CHOOSE A SHIPPING COMPANY
SHIPPING MATERIALS
SHIPPING TIMEFRAMES
BEST PRACTICES
Q&A: IS DELIVERY CONFIRMATION WORTH IT?

OUTSOURCE YOUR FULFILLMENT
GET A LEG UP ON COMPETITION
TYPICAL COSTS OF FULFILLMENT BY AMAZON
USE FBA 'BASIC FULFILLMENT'
COMPETING WITH FBA
DRAWBACKS OF FULFILLMENT BY AMAZON
LOST OR DAMAGED FBA ITEMS
FULFILLMENT BY AMAZON FACTS
BEST PRACTICES
SMART FBA SHIPPING
AMAZON EASYSELL
USE AMAZON AS A DROP-SHIPPER
IMPORTS AND EXPORTS
EXPORT ITEMS
PREPARE ITEMS FOR SHIPMENT

COMPETE WITH FEEDBACK
FEEDBACK GROUND RULES
KEEP A HIGH FEEDBACK AVERAGE
SELLER PERFORMANCE TARGETS
FEEDBACK REMOVAL
RESPOND TO NEGATIVE FEEDBACK
Q&A: SHOULD I REFUND MY IRATE CUSTOMER?
SEE YOUR FEEDBACK SUMMARY
RETURNS AND RESTOCKING FEES
Q&A: DO CANCELED ORDERS HURT SELLERS?
CHARGEBACKS AND A-TO-Z CLAIMS
Q&A: SHOULD I ASK BUYERS FOR FEEDBACK?

EXPLORE THE SOCIAL JUNGLE
GET CRAZY WITH LISTS
SO YOU'D LIKE TO . . . GUIDES
WRITE PRODUCT REVIEWS
GET CREDIBLE WITH PEERS
AMAZON TAGS
TAG-BASED MARKETING
MAKE FRIENDS AT THE RIVER
ADVANCED AMAZON TOOLS
BUY X, GET Y

PAY-PER-CLICK ADVERTISING
GOOGLE ADWORDS
CLICKRIVER/AMAZON PRODUCT ADS
AMAZON PRODUCT ADS

YOUR OWN WEB SITE
WEBSTORE FEATURES
MANAGE YOUR WEBSTORE
OTHER E-COMMERCE HOSTS
AMAZON ASTORES

AMAZON ADVANTAGE
ADVANTAGE VS. FULFILLMENT BY AMAZON
MANAGE THE DETAILS
ADVANTAGE PROFESSIONAL

The Art Of War

By Sun Tzu

Tribeca Books
Paperback (110 pages)

The Art Of War
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Product Description:
The classic by Sun Tzu. The definitive guide to strategy, tactics, and success.

The Communist Manifesto (the original definitive English edition)

By Karl Marx

CreateSpace
Paperback (48 pages)

The Communist Manifesto (the original definitive English edition)
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Product Description:
THE COMMUNIST MANIFESTO is one of the world's most influential political books even to this day, and continues to shape our hopes and our ideals. The manifesto suggested a course of action for creating an equal and classless society. This work has stood the test of time and is today as popular as ever among intellectual readers and thinkers interested in the improvement of the common working person's lot in life. A must-have political masterpiece.

Barcode Booty: How I found and sold $2 million of 'junk' on eBay and Amazon, And you can, too, using your phone

By Steve Weber

Weber Books
Paperback (156 pages)

Barcode Booty: How I found and sold $2 million of  junk  on eBay and Amazon, And you can, too, using your phone
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Product Description:
Learn how to use your cellphone as a treasure detector, and find items to resell at big profits. Find out which apps are the best, and how to use them.

Check prices instantly, and know your potential profits before risking a dime. Learn to resell on eBay and Amazon, and rake in the profits.

Find bargain inventory virtually anywhere--yard sales, retail stores, outlet malls, warehouse clubs, wholesale dealers, bargain basements, and online bulk suppliers. Learn to specialize in books, videos, games, toys, electronics, grocery, fashion, health and beauty, auto parts, niche regional products--or take them all!
 
Many books promise to teach you how to start an online business. Look closely, though, and you'll see that very few are written by someone who's really done it. Author Steve Weber has been a full-time, five-star seller on Amazon.com and eBay for 10 years!
  • Feed your e-commerce business with a continual stream of hot products.
  • Learn how to leverage the "Long Tail" of retail for low-risk, high-return profits.
  • Uncover niche products online shoppers want to buy.
  • Diversify your product line.
  • Learn to minimize sales taxes and write off the business use of your home office and car.
  • Find new and hard-to-find products from real wholesalers.
  • Know exactly how much potential inventory is worth, and how quickly it sells.
  • Get dirt-cheap warehouse space.
  • Get the best product research tools available for your phone.
  • Outsource your fulfillment and customer service tasks.
  • Benefit from advice from the most experienced, profitable online sellers.
The Internet Gold Rush is just getting started. In this insider's guide to online selling, you'll learn the secrets to profitable trading. You can profit from price differences in local and global markets. This book teaches you how, every step of the way.

The Income Doubler: How To Double Your Income in 180 Days or Less by Reprogramming Your Subconscious Mind To Make Yourself Believe You Deserve Twice As Much Money As You Are Earning Now

By Clint Arthur

www.TheIncomeDoubler.com
Released: 2011-12-11
Kindle Edition

The Income Doubler: How To Double Your Income in 180 Days or Less by Reprogramming Your Subconscious Mind To Make Yourself Believe You Deserve Twice As Much Money As You Are Earning Now
 
Product Description:
This kindle book will change your life forever. It will reveal to you the proven method for changing your beliefs about what you deserve to earn, and will guide you in the 180-day process of reprogramming your subconscious mind to believe you deserve twice as much income as you are getting today.

Also includes active HOTLINKS to video training which explains the exact step-by-step process in about 20 minutes. Nothing is held back. Everything is explained.

You can do this. It works.

Check out the video testimonials from people who have used this method and succeeded at doubling their income in less than 6 months with this system --> www.TheIncomeDoubler.com

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

By Eric Ries

Crown Business
Released: 2011-09-13
Hardcover (336 pages)

The Lean Startup: How Today s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
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Product Description:

Most startups fail. But many of those failures are preventable.  The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively.  Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Getting Things Done: The Art of Stress-Free Productivity

By David Allen

Viking Adult
Released: 2001-01-08
Hardcover (288 pages)

Getting Things Done: The Art of Stress-Free Productivity
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Product Description:
In today's world, yesterday's methods just don't work. Veteran coach and management consultant David Allen recognizes that time management is useless the minute your schedule is interrupted; setting priorities isn't relevant when your e-mail is down; procrastination solutions won't help if your goals aren't clear. Instead, Allen shares with readers the proven methods he has already introduced in seminars and at top organizations across the country. The key to Getting Things Done? Relaxation.

Allen's premise is simple: our ability to be productive is directly proportional to our ability to relax. Only when our minds are clear and our thoughts are organized can we achieve stress-free productivity. His seamless system teaches us how to identify, track, and-most important-choose the next action on all our tasks, commitments, and projects and thus master all the demands on our time while unleashing our creative potential. The book's stylish, dynamic design makes it easy to follow Allen's tips, examples, and inspiration to achieve what we all seek-energy, focus, and relaxed control.

Good to Great: Why Some Companies Make the Leap... and Others Don't

By Jim Collins

HarperBusiness
Released: 2001-10-16
Hardcover (300 pages)

Good to Great: Why Some Companies Make the Leap... and Others Don t
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  • good to great book, business and investing
Product Description:

The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study:
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards:
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons:
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings:
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept: (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings?

Think and Grow Rich

By Napoleon Hill

Tribeca Books
Paperback (238 pages)

Think and Grow Rich
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Product Description:
A must for anyone wanting to improve their lives and their positive thinking. There have been more millionaires and indeed, billionaires, who have made their fortunes as a result of reading this success classic than any other book every printed. NAPOLEON HILLS's "Think and Grow Rich" is the authors most famous work. This is the COMPLETE Reference Book. A true masterpiece with the fundamentals of the Success philosophy. *** ABOUT THE AUTHOR: Napoleon Hill was an American author who was one of the earliest producers of the modern genre of personal-success literature. His most famous work, Think and Grow Rich, is one of the best-selling books of all time. Hill's works examined the power of personal beliefs, and the role they play in personal success. "What the mind of man can conceive and believe, it can achieve" is one of Hill's hallmark expressions. How achievement actually occurs, and a formula for it that puts success in reach for the average person, were the focal points of Hill's books.

 
 


   

 
 

   
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