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Below are some Budgeting books and guides:
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Other websites that may be of interest:
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Here are some books from Amazon.com:
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By Jeanette Maw McMurtry
McGraw-Hill
Paperback (256 pages)
 | List Price: $19.95*
Lowest New Price: $11.95*
Lowest Used Price: $2.85*
*(As of 10:12 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
"Big Business Marketing for Small Business Budgets" is based on research the author did while working for American Express, where she developed a program that measures the direct correlation between marketing and consumer purchasing. This toolkit provides small businesses and entrepreneurs the tools to truly understand their customers and develop a marketing plan to effectively and continually appeal to their emotional and physical needs, keeping them for life. |
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By Naomi W. Finkel
Xlibris Corporation
Paperback (120 pages)
 | List Price: $20.99*
Lowest New Price: $16.37*
Lowest Used Price: $3.96*
Usually ships in 1 to 4 weeks*
*(As of 10:12 Pacific 29 Jul 2010 More Info)
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By Sandra Boothe-Armstrong
M&S Publishing
Kindle Edition
 | List Price: $2.99*
*(As of 10:12 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
Super Profitable Low Cost Branding Strategies You Can Use Today.
Branding yourself as the 'Go to Guy' or the 'Go To Girl' is key to your success. Getting your brand to stick in your customer's mind is a challenge with any size budget. Discover the secrets of branding on a small budget. |
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By Bobette Kyle
Booklocker.com
Paperback (241 pages)
 | List Price: $29.95*
Lowest New Price: $23.65*
Lowest Used Price: $22.42*
Usually ships in 24 hours*
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Click Here | Product Description:
"How Much for Just the Spider?" is a cut-to-the-chase guide designed to help you effectively and economically incorporate the Web into your marketing strategies. You will learn how to develop a strategic Web site marketing plan designed to work with your company's overall strategy. The book helps you understand market research, industry analysis, SWOT analysis, segmenting, targeting, and more. You will also discover numerous Internet based marketing tactics, with links to authorities in each area. Inside you will find: - Step-by-step instructions for creating a strategic Web site marketing plan. - Nearly 300 cost-categorized resources for easier budgeting. - Links to expert resources at the end of each chapter. |
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By Information Buddy
Kindle Edition
 | List Price: $4.69*
*(As of 10:12 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
Super Profitable - Low Cost Branding Strategies You Can Use Today!
Welcome to the Brand Building Information Session. Today we are very lucky to be talking to Lee Schissler of CarillionUSA.com.
Lee is the managing director of Carillion USA, which as a matter of interest, Carillion rhymes with million, and it's a fighter in the Star Wars action series.
So, I'll let you take it away, Lee. I'd first like to start out by saying thanks very much for taking the time to talk to us today...
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By Peter VanRysdam
Atlantic Publishing Group Inc.
Released: 2010-07-02
Kindle Edition (288 pages)
 | List Price: $24.95*
*(As of 10:12 Pacific 29 Jul 2010 More Info)
Click Here | Product Description:
Small businesses have been fighting an uphill battle for decades when it comes to marketing. Big corporations have more resources, more brand recognition, and most importantly, more money. This has allowed them to control the conversation. Web 2.0 technologies have leveled the playing field by giving small business an equal voice. Tools like blogs, interactive Web sites, and social networks have become some of the most powerful marketing tools for many small business owners. As of late 2009, more than 55.6 million adults, about 1/3 of the population, access social networks at least once a month an 18 percent increase from 2008, according to Forrester Research. Social networks like Facebook, LinkedIn, Myspace, and Twitter provide marketers direct access to their customers in a way never before possible. Businesses of all sizes can reach their target audience quickly and effectively through these tools but only when used correctly. Marketing in a Web 2.0 World shows you how to take advantage of the latest technologies to market your business. The best part is that many of the tools require little or no money to implement. You will learn how the social Web, and the various social networks that make it up, has fundamentally altered how the Internet is used as a marketing tool, allowing businesses to reach out and touch their target demographics like never before. You will be able to recognize and start optimizing your site to reach those demographics, and you will understand how your customers use the social web. You will learn how to establish your Web site as your marketing hub, drawing in visitors through the best search engine optimization (SEO) practices, Webinars, and blogs. You will find that Web 2.0 and social media marketing is not a fad but a fundamental shift in how business is being done today. Dozens of individuals have been interviewed for this book, from small business owners to marketing directors at national brands, providing their expert opinions and insights in to how the Web has evolved and what it will mean for the future of business marketing and promotion. You will learn how the perspective of marketing firms in major companies across the world has changed and how a small business s message can reach a global audience. You will learn how to use videos and podcasts alongside topnotch Web copywriting to reach your target while establishing yourself as a leader in your industry. If you are a small business owner, or just someone itching to make a big impact in Web 2.0, and has lost sleep worrying about your marketing budget, Marketing in a Web 2.0 World shows you how to take advantage of the most important resources available to any businesses willing to invest their time. |
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By Ron E. Gielgun
Actium Publishing
Paperback (238 pages)
 | List Price: $13.95*
Lowest New Price: $12.49*
Lowest Used Price: $5.02*
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Often, it is not the large-scale, costly promotional campaigns that turn a small business into a success story, but the little, imaginative things that cost almost nothing: placing a terrarium with an exotic animal in your store will ensure that neighborhood children force their parents to enter; hanging a mirror in your window case will make people stop and look; using irregular shaped envelopes can turn an otherwise mediocre mail-order campaign into a success. Whether you are a retailer, wholesaler, or an Internet entrepreneur, here you will find ideas that will help you get the most bang for your promotional buck. |
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By Dell Dennison
Self Counsel Press Inc
Paperback (260 pages)
| List Price: $8.94*
Lowest New Price: $92.94*
Lowest Used Price: $0.71*
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By Jupiter Research Corporation
Released: 2001-11-05
Digital (6 pages)
| List Price: $195.00*
Lowest New Price: $195.00*
Available for download now*
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Small businesses that market online do so heavily, devoting 40 percent of their budgets to online advertising and marketing techniques. |
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By Denise O'Berry
The Small Business Edge Corp
Ring-bound
| Lowest Used Price: $32.00*
*(As of 10:12 Pacific 29 Jul 2010 More Info)
Click Here |
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