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MarketingRazor.com > Books + Guides > Capital Generation
By David Einhorn
Wiley
Hardcover (380 pages)
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Fooling Some of the People All of the Time is the gripping chronicle of the ongoing saga between author David Einhorn’s hedg fund, Greenlight Capital, and Allied Capital, a leader in the private finance industry. Page by page, it delves deep inside Wall Street, showing why the $6 billion hedge fund decided to short shares of Allied Capital and how Allied responded with a Washington, D.C.-style spin-job—attacking Einhorn and disseminating half-truths and outright lies. |
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By Alex Wilmerding
Aspatore Books
Paperback (106 pages)
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Term Sheets & Valuations is the first ever in-depth look at the nuts and buts of terms sheets and valuations. The book, written by leading venture capitalist Alexander Wilmerding of Boston Capital Ventures, covers topics such What is a Term Sheet, How to Examine a Term Sheet, A Section-by-Section View of a Term Sheet, Valuations, What Every Entrepreneur & Executive Needs to Know About Term Sheets, Valuation Parameters, and East Coast Versus West Coast Rules. In addition, the book includes an actual term sheet from a leading law firm with line by line descriptions of each clause, what can/should be negotiated, and the important points to pay attention to. A must have book for any executive, entrepreneur, or financial professional. Praise for Term Sheets & Valuations: "This primer should be required reading for every entrepreneur. It is short, authoritative and worth its weight in gold." - Murray Low, Executive Director, Columbia Business School, Eugene M. Lang Center for Entrepreneurship "An invaluable resource for executives and financial professionals." - Graham D.S. Anderson, General Partner, EuclidSR Partners "A valuable resource for entrepreneurs..." - Jeffrey Donohue, Esq. |
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By Ilona M. Bray
NOLO
Paperback (496 pages)
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Getting tax-exempt status for your nonprofit organization is just the first step -- whether its mission will succeed depends entirely on your ability to raise money. Fortunately, Effective Fundraising for Nonprofits will show you how. Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists and more, Effective Fundraising for Nonprofits explains how to: work with individual donors plan special events solicit grants from foundations and corporations get media coverage use the Web to further fundraising goals start a side business to raise funds and much more The book also covers IRS rules and regulations, grassroots strategies for struggling nonprofits, the tools and staffing needed, and dozens of resources that you can take advantage of. Best of all, Effective Fundraising for Nonprofits is written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books. List of Forms
Fundraising Worksheet 1: Sample Cost Analysis
Fundraising Worksheet 2: Fundraising Assets
Fundraising Worksheet 3: Fundraising Strategy Chart
Fundraising Worksheet 4: Mailing Evaluation
Fundraising Worksheet 5: Meeting Checklist
Fundraising Worksheet 6: Projected Special Event Expenses
Fundraising Worksheet 7: Projected Special Event Income
Fundraising Worksheet 8: Grantseeking Chart
Fundraising Worksheet 9: Grants Worksheet
Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness
Fundraising Worksheet 11: Press Release Template |
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Wiley
Hardcover (500 pages)
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This new and updated third edition equips real-world entrepreneurs with the same state-of-the-art business knowledge and information taught to MBA candidates in top business schools. Within this book you’ll find all the entrepreneurial advice you need to run a business: - Recognizing great entrepreneurial opportunities
- Writing a business plan and building your financial statements
- Securing financing with venture capital or debt financing
- Franchising your business
- Managing a growing business
- Protecting intellectual property
- Selling a business when the time comes
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By Mal Warwick
Jossey-Bass
Paperback (336 pages)
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Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
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By Orit Gadiesh
Harvard Business School Press
Hardcover (126 pages)
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Private equity firms are snapping up brand-name companies and assembling portfolios that make them immense global conglomerates. They're often able to maximize investor value far more successfully than traditional public companies.
How do PE firms become such powerhouses? Learn how, in Lessons from Private Equity Any Company Can Use. Bain chairman Orit Gadiesh and partner Hugh MacArthur use the concise, actionable format of a memo to lay out the five disciplines that PE firms use to attain their edge:
· Invest with a thesis using a specific, appropriate 3-5-year goal
· Create a blueprint for change--a road map for initiatives that will generate the most value for your company within that time frame
· Measure only what matters--such as cash, key market intelligence, and critical operating data
· Hire, motivate, and retain hungry managers--people who think like owners
· Make equity sweat--by making cash scarce, and forcing managers to redeploy underperforming capital in productive directions
This is the PE formulate for unleashing a company's true potential.
From our new Memo to the CEO series-- solutions-focused advice from today's leading practitioners. |
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By Mary S. Hall
Continuing Education Press
Paperback (180 pages)
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Compete Successfully for Shrinking Funding Dollars In the existing climate of increased competition for reduced funding dollars, writing a winning grant proposal is essential. Get the answers to your most troublesome questions. Drawing on over 60 years of experience in the field, authors Dr. Mary Hall, and Susan Howlett take you step by step, through this complex and sometimes frustrating process. Everything is covered, from current trends in funding to all the nuts and bolts necessary for writing a successful proposal. By illustrating points with clear examples, incorporating checklists, a teaching guide for instructors, and other useful tools to keep you on track, the 4th Edition of Getting Funded continues to be the definitive reference on writing grant proposals available today. You will learn how to: Test the appeal of your idea
Measure your organization's capability to carry out what it proposes
Research and develop your idea
Select the most promising funding sources
Construct your proposal from abstract to budget, using proven management planning procedures.
Present and negotiate your proposal
Prepare for a subsequent round of funding Who Should Use Getting Funded? Everyone responsible for raising funds:
Researchers
Scientists
Social service program personnel
Educators
Health Professionals
Nonprofit organization development personnel
Graduate students involved in dissertation planning
Everyone who oversees organizations involved in fundraising:
Elected and appointed officials
Nonprofit organization board members and executives
University administrators
Research and project directors Everyone who plans and seeks support for new programs or ventures: Public sector administrators proposing new programs
Private sector managers proposing new ideas or initiatives What's new in this edition? Web resources and numerous helpful checklists
A brand new section for instructors teaching proposal writing including a sample syllabus for 11-week and 3-week courses and suggested assignments for each chapter
More guidance and examples for small organizations in addition to larger, more sophisticated applicants |
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By Soraya M. Coley
Sage Publications, Inc
Paperback (144 pages)
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 This book has been updated and revised to help beginning students and grantwriters write an effective proposal, which increases their chances of success. The Third Edition of Proposal Writing: Effective Grantsmanship is not an exhaustive text on proposal writing; its purpose is to provide a solid foundation upon which to add years of experience to fine-tune grant writing skills. Authors Soraya M. Coley and Cynthia A. Scheinberg de-mystify the grant writing process and provide a guide to writing that is as jargon-free and simple to use as possible.
New to the Third Edition
- Provides greater coherence and logic in the presentation of the chapters: A new organization around The Fundamentals of Proposal Writing; The Three Lens of Proposal Conceptualization; and Writing the Proposal.
- Includes new topics: New chapters cover Using Technology in Proposal Development and Understanding the Agency and Funding Environment.
- Offers an accompanying Web site: A student study site at http://www.sagepub.com/proposalwriting3study/ helps readers create their own proposals and further develop and practice concepts in the book.
Intended Audience
This is an excellent guide for beginning grant writers as well as graduate courses such as Grantwriting and Fundraising for Social Work, Social Work Program Planning, and Social Work Administration in the department of social work. |
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Jossey-Bass
Hardcover (576 pages)
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This thoroughly revised and updated edition of the classic book in the field provides a conceptual foundation for the fund raising profession. Hank Rosso's Achieving Excellence in Fund Raising examines the profession's principles, strategies, and methods and is filled with practical examples. Guided by the enduring philosophy of fund raising master Henry A. Rosso, contributors explain the reasoning behind the planning and selection of strategies for all fund raising activities, including building your case for support, approaching donors, managing campaigns, and demonstrating stewardship. Read a Charity Channel review: http://charitychannel.com/publish/templates/?a=293&z=25 |
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By Tom Sant
AMACOM
Paperback (224 pages)
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With over 40,000 copies sold, the first edition of Persuasive Business Proposals helped many readers construct dynamic, effective proposals. Now in paperback, this fully-revised second edition still gives readers simple, effective techniques for organizing, writing, and delivering proposals while updating the author's winning strategies for today's global business environment. By cutting through the confusion, and providing dozens of real-world examples, this updated version provides step-by-step instructions for crafting value-centered, recipient-specific proposal packages, with all-new discussions on: * How to increase business using new communication channels from e-mail and electronic submissions to PDF, HTML, and others * The Seven Worst Proposal Mistakes illustrated with real-world examples This is an essential book for anyone seeking to win contracts and sell projects. |
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