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MarketingRazor.com > Books + Guides > Entrepreneurship

The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich

By Timothy Ferris

Blackstone Audio Inc.
Released: 2007-04-24
Audio CD (200 pages)

The 4-Hour work Week: Escape 9-5, Live Anywhere, and Join the New Rich
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Tim Ferriss is an extraordinary young man on a mission. The twenty-eight-year-old serial vagabond and successful entrepreneur has been teaching a wildly popular course at Princeton University for the past four years--a how-to and why-to guide to throwing out the old tools and methods for success (balancing life and work, retiring well, having a great nest egg) and replacing them with a whole new way of living. Readers can lead a rich life by working only four hours a week, freeing up the rest of their time to spend it living the lives they want.

The 7 Habits of Highly Effective People

Simon & Schuster Audio
Audio Cassette

The 7 Habits of Highly Effective People
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The 7 Habits Of Highly Effective People is a comprehensive program based on developing an awareness of how perceptions and assumptions hinder success---in business as well as presonal relationships. Here's an approach that will help broaden your way of thinking and lead to greater opportunities and effective problem solving. Be Pro-Active: Take the initiative and the responsibility to make things happen. Begin With an End in Mind: Start with a clear destination to understand where you are now, where you're going and what you value most. Put First Things First: Manage yourself. Organize and execute around priorities. Think Win/Win: See life as a cooperative, not a comprehensive arena where success is not achieved at the expense or exclusion of the success of others. Seek First to Understand: Understand then be understood to build the skills of empathetic listening that inspires openness and trust. Synergize: Apply the principles of cooperative creativity and value differences. Renewal: Preserving and enhanving your greatest asset, yourself, by renewing the physical, spiritual, mental and social/emotional dimensions of your nature. Stephen R. Covey is the most respected motivator in the business world today. Learn to use his 7 Habits Of Highly Effective People--and see how they can change your life.

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It

By Michael E. Gerber

HarperCollins
Released: 1995-03-03
Paperback (268 pages)

The E-Myth Revisited: Why Most Small Businesses Don t Work and What to Do About It
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In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business—whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in. your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

First, Break All the Rules: What the World's Greatest Managers Do Differently

By Curt Coffman

Simon & Schuster Audio
Audio Cassette

First, Break All the Rules: What the World s Greatest Managers Do Differently
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In First, Break All The Rules, Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup's research were invariably those who excelled at turning each employee's talent into performance.

In today's tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great front-line managers will suffer.

Buckingham and Coffman explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her -- they define the right outcomes rather than the right steps; how they motivate people -- they build on each person's unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people -- they find the right fit for each person, not the next rung on the ladder.

This audiobook is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover. There are vital performance and career lessons here for managers at every level, and, best of all, the audiobook shows you how to apply them to your own situation.

The Leadership Challenge, 3rd Edition

By James M. Kouzes

Jossey-Bass
Paperback (496 pages)

The Leadership Challenge, 3rd Edition
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When it was initially written in 1987, few could have predicted that The Leadership Challenge would become one of the best-selling leadership books of all time. Now, faced with the new challenges of our unpredictable global business environment, Jim Kouzes and Barry Posner--two of the country's premier leadership experts--have completely revised and updated their classic book. Building on the knowledge base of their previous books, the third edition of The Leadership Challenge is grounded in extensive research and based on interviews with all kinds of leaders at all levels in public and private organizations from around the world. In this edition, the authors emphasize that the fundamentals of leadership are the same today as they were in the 1980s, and as they've probably been for centuries. In that sense, nothing's new. Leadership is not a fad. While the content of leadership has not changed, the context has-and in some cases, changed dramatically.

The One Minute Manager

By Kenneth H. Blanchard

William Morrow
Released: 1982-09-01
Hardcover (111 pages)

The One Minute Manager
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For more than twenty years, millions of managers in Fortune 500 companies and small businesses nationwide have followed The One Minute Manager's techniques, thus increasing their productivity, job satisfaction, and personal prosperity. These very real results were achieved through learning the management techniques that spell profitability for the organization and its employees.

The One Minute Manager is a concise, easily read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands.

The book also presents several studies in medicine and the behavioral sciences that clearly explain why these apparently simple methods work so well with so many people. By the book's end you will know how to apply them to your own situation and enjoy the benefits.

That's why The One Minute Manager has continued to appear on business bestseller lists for more than two decades, and has become an international sensation.

Liar's Poker: Rising Through the Wreckage of Wall Street

By Michael Lewis

W. W. Norton & Company
Hardcover (249 pages)

Liar s Poker: Rising Through the Wreckage of Wall Street
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In this shrewd and wickedly funny book, Michael Lewis describes an astonishing era and his own rake's progress through the jungle of a powerful investment bank. In two short years he rose from trainee to a bond salesman who could turn over millions of dollars' worth of doubtful bonds with just one call.

Leadership and Self-Deception: Getting Out of the Box

By Arbinger Institute

Berrett-Koehler Publishers
Hardcover (181 pages)

Leadership and Self-Deception: Getting Out of the Box
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The "disease" of self-deception (acting in ways contrary to what one knows is right) underlies all leadership problems in today's organizations, according to the premise of this work. However well intentioned they may be, leaders who deceive themselves always end up undermining their own performance.

This straightforward book explains how leaders can discover their own self-deceptions and learn how to escape destructive patterns. The authors demonstrate that breaking out of these patterns leads to improved teamwork, commitment, trust, communication, motivation, and leadership.

Leading Change

By John P. Kotter

Harvard Business School Press
Hardcover (187 pages)

Leading Change
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One of the world's foremost experts on business leadership distills 25 years of experience and wisdom in this visionary guide to what it will take to lead the organization of the 21st century. "Every business leader can profit from Kotters thinking on change."--Larry Bossidy, Chairman and CEO, AlliedSignal, Inc. Available August 1996.

Secrets of the Millionaire Mind CD: Mastering the Inner Game of Wealth

HarperAudio
Released: 2005-02-15
Audio CD

Secrets of the Millionaire Mind CD: Mastering the Inner Game of Wealth
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In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." This blueprint determines your financial life. If your money blueprint is not set for a high level of success, you will never have a lot of money -- and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

In Secrets of the Millionaire Mind, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more importantly, to keep and continually grow it. Finally, you will be introduced to the "Wealth Files:" 17 specific ways rich people think and act. These include specific action steps for you to practice in order to increase your income and accumulate wealth. It’s simple, if you think like rich people think and do what rich people do, chances are you’ll get rich too!


 
 


   

 
 

   
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