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Below are some Franchises books and guides:
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Here are some books from Amazon.com:
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By Joel Libava
Wiley
Hardcover (261 pages)
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The definitive A-to-Z guide to researching, selecting, and starting a viable franchise businessWith more and more professionals looking for alternatives to traditional corporate employment, Become a Franchise Owner! informs would-be franchise owners of the joys and perils of purchasing a franchise. Authored by a trusted, feisty, tell-it-how-it-is independent franchise industry insider, this book offers straightforward, step-by-step tips and advice on how to properly (and carefully) research and select a franchise business. Get tips on how to locate information about franchises, current industry trends, interviews with franchisors, and hot franchise opportunities. - Offers a self-evaluation to discover if you are "franchise material"
- Describes how to choose the right franchise for your specific situation
- Lists the 40 crucial questions to ask current franchise owners
Owning a franchise isn't for everyone; in fact, as Joel Libava says, "it's really not for most people." But if it is for you, this book can guide you in starting your own successful franchise business. |
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By Andrew J. Sherman
AMACOM
Hardcover (451 pages)
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Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, the fourth edition of "Franchising & Licensing" covers all the strategic, legal, financial, and operational aspects of these complex but highly profitable business strategies. Incorporating up-to-the-minute information on regulations, best practices, Web 2.0 strategies, branding techniques and global trademark laws, the new FDD disclosure format, and the latest franchising trends, this indispens able reference reveals how to: raise capital, structure agreements, and protect intellectual property; create market-responsive sales, marketing, and globalization strategies; establish quality control and compliance measures; and, assess opportunities for mergers and acquisitions, joint ventures, and other alternatives to franchising. Comprehensive and applicable to domestic and international franchising initiatives alike, this essential guide remains the industry standard. |
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By Michael Seid
For Dummies
Paperback (408 pages)
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If you want to own your business but don’t want to start from scratch, maybe buying into a franchise is the right choice for you! Franchising can be a great way to get started in small business without taking the huge risk of founding and building a company on your own. But before you jump in there’s plenty you need to know in order to make sure you do it right.Franchising For Dummies, Second Edition gives you all the inside insight and smart advice to make sure you pick the right investment opportunity and make the most of it. Written by one of the nation’s leading franchise consultants and by the late Dave Thomas, founder of Wendy’s International, this fun, friendly guide is packed with guidance from top industry professionals. Packed with practical resources you need to succeed, this handy guide will help you: - Pick the perfect franchise opportunity for you
- Find an ideal location
- Raise the capital you need to launch your franchise
- Manage daily business operations
- Understand complex legal issues
- Work and communicate with your franchisor and other franchisees
- Read and understand a Uniform Franchise Offering Circular
- Expand your business and buy new franchises
Full of handy resources—including sample forms and agreements and a listing of available government resources—Franchising For Dummies, Second Edition is a great way to discover a great franchising opportunity, get started, and achieve your dream of small business success and independence. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. |
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By Shelly Sun
Greenleaf Book Group Press
Hardcover (240 pages)
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Experienced franchisor Shelly Sun shares practical advice, insights, and her own compelling experiences to help readers discover the power and avoid the pitfalls of franchising their businesses. This title features a low-risk, low-capital path to astounding growth. In today's economic environment, and long into the future, access to capital is limited. Successful business owners have few options for dramatically expanding their brand, taking it to the regional, national, or even international arena. This book describes how readers, through franchising, can use other people's money and leverage their success for rapid growth; Covers the entire process of franchising. Most books on franchising focus on educating the franchisee, but this book is designed to fully educate the franchisor. The author walks readers through each stage of the franchising process: from determining if they have a franchisable concept, to assembling a professional team without wasting money, to adjusting the business model along the way for optimum growth, to growing as a leader to assume new challenges; Written by an experienced, nationally lauded franchiser. Unlike many authors of books on franchising, Shelly Sun has been through the process, growing her business from $1 million to $100 million in five years. She's been named entrepreneur of the year by the International Franchise Association and is being featured on a network prime-time show about compelling companies. The book offers practical advice like that in "Franchising for Dummies", with a focus on business growth for the franchisor, as in "Franchising and Licensing" by Andrew Sherman. |
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By Kathryn A. Jones
Wiley
Released: 2011-07-05
Kindle Edition (245 pages)
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A fascinating look at five decades of Amway's innovationAmway started in 1959 as a way for people to earn extra money selling soap and cosmetics. Today, it has recaptured the public's attention largely because of an extensive print and broadcast campaign featuring the Quixtar name-with ads saying "you know us as Amway." Amway Forever chronicles the amazing inside story of this global business phenomenon. Page by page, it explores the history of Amway and its remarkable resurgence around the world. From how the company began and its growing pains in the 70's and 80's to its recent online revival, this book explores how Amway has survived and thrived over the past fifty years. - Delves into how innovation has led to Amway's growth into an international powerhouse
- Reveals Amway's pioneering marketing tactics and sales strategies
- Offers an historic perspective, as well as a contemporary look, at how the company has evolved
Engaging and informative, Amway Forever is a must-read for anyone interested in this company's unique business model and buzzworthy emergence into a global success. |
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By Robert L. Purvin
Wiley
Hardcover (304 pages)
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A primer on the promises and perils of franchising.Now in paper! It's big business, accounting for one-third of America's retail revenue. But franchising is still a risky proposition—at least for the franchisee. This resource exposes the frauds and abuses too many companies perpetrate on their franchisees—everything from unfulfilled pledges of promotional support to oversaturating the market with outlets. It helps potential franchise owners avoid being victimized by explaining, in specific detail, what to look for, what questions to ask, and what agreements to make before signing a contract. Robert Purvin also reveals how to identify and take advantage of the worthwhile franchising opportunities available today. ROBERT PURVIN, JR. (San Diego, California) is an attorney who is an expert on franchising and franchise law. He is Chairman of the American Association of Franchisees and Dealers. |
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By Erwin Keup
Entrepreneur Press
Paperback (288 pages)
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How To Buy A Franchise Or Franchise Your Own Business Are you thinking of buying a franchise or franchising your own business? This indispensable guide tells you how to do it--and save time and money in the process. Franchise expert Erwin Keup shares 35 years of franchise experience to reveal what to expect and how to avoid costly mistakes. With the Franchise Bible, you learn to: - Determine if owning a franchise is right for you
- Evaluate the advantages and disadvantages of franchising
- Understand the legal terms and documents associated with franchising
- Navigate the offering circular and what items it should contain
- Decide whether you should buy a franchise or start your own
- Select the best methods for expanding your existing business
- Determine the optimum time to franchise your business
Includes these samples of actual franchise documents: - Offering Circular
- Franchise Agreements
- Franchise Application Form
- Site Evaluation Form
- Operational Manual Outline
Plus, this guide is packed with checklists to help you: - Investigate franchisors
- Interview existing franchises
- Assess your suitability for running a franchise
- Prepare the required information before purchasing a franchise
Whether you want to buy a franchise or franchise your own business, this guide is required reading. "Author and franchise lawyer Erwin J. Keup has made an exhaustive study of the franchise purchasing process and delivers his findings in concise, understandable language that has all you need to franchise with finesse." -- Entrepreneur Magazine "Kudos to author Erwin J. Keup. We like the book's easy-to-read style." --Small Business Opportunities magazine "Equally useful to prospective franchises and franchisors. Explains in detail what the franchise system entails and the precise benefits it offers." --Robert E. Bond & Jeffrey E. Bond, author of The Sourcebook of Franchise Opportunities |
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By Laura Klepacki
John Wiley & Sons, Inc.
Released: 2005-03-31
Kindle Edition (275 pages)
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A Winning Formula for Selling to Women Around the WorldAvon has come a long way since handing out its first perfume sample back in 1886. The company, long famous for ringing customer doorbells, is now the world's largest direct sales organization—with almost five million representatives in more than 140 countries. AVON: Building the World's Premier Company for Women is the first book ever to show how this cosmetics juggernaut achieved such incredible success, while revealing secrets any business can use to effectively market products of all kinds—especially to women. Through this entertaining journey, you'll not only learn the colorful Avon story, but also see how every company, big or small, can benefit from its unique approach to sales and product development. "By providing women with an unlimited opportunity for career success, Avon harnessed the power of a committed sales force to win customers and grow the business. The company's success story is testimony to the importance of focusing on your core business while recognizing the changes taking place with your customers and the environment."
—Mary Sammons, President and CEO, Rite Aid Corporation "The book is an excellent primer on how to successfully make alternative forms of distribution work."
—Allen Burke, Director of Merchandising, QVC, Inc. "The author's incisive revelations . . . capture the extraordinary personalities and entrepreneurial strategies of one of America's most spellbinding success stories."
—Annette Green, President Emeritus, The Fragrance Foundation |
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By Joe Mathews & Deb Percival
Entrepreneur Press
Paperback (240 pages)
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The truth you need to know before you buy a franchise This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books. |
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By Gillian Hennessy-Ortega
John Wiley & Sons, Inc.
Released: 2005-03-31
Kindle Edition (211 pages)
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PRAISE FOR It's Not Where You Start, It's Where You Finish!
"Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals into realities. You will love this book; it will produce incredible results in your life."
--Rena Tarbet, Independent Senior National Sales Director Mary Kay Inc.
"With a refreshing style all her own, Gillian Hennessy-Ortega uses her down-to-earth wit and wisdom to ignite your belief in what's possible, raise your level of expectation for your future, recognize your potential, and empower you to take a step ahead of the crowd and into a lifetime of success. A must-read for anyone committed to living their dreams!"
--Lisa Diane, author, When You Can Walk on Water Why Take the Boat?
"Gillian inspired me to reach for the level of excellence I had dreamt of. This book will encourage you, at all levels of your life, to reach for your highest accomplishments. You won't be able to put this book down. Inspiring!"
--Albert Pujols, First Baseman, St. Louis Cardinals 2001 National League Rookie of the Year
"In It's Not Where You Start, It's Where You Finish!, Gillian shares the nuggets of truth that ensure both starting and finishing with results and excellence. As someone who uniquely knows what it means to live the American Dream, she has made herself a master of life and business. Now, as master teacher, she is passing it on to you."
--Pamela Waldrop Shaw, author, Design Your Life 90-Day Planner Independent National Sales Director, Mary Kay Inc.
"Gillian inspires people to reach farther and stretch beyond the comfort zone and into greatness. She has practical, straightforward ideas and tools to help any organization or individual move to the next level of success. I would recommend this book to anyone who desires success in their life."
--Guy F. Hulen, Director of Human Resources Hong Kong Shanghai Banc Corp. (HSBC) |
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