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MarketingRazor.com   >   Books + Guides   >   Small Business   >   Mail Order

Below are some Mail Order books and guides:


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Remote Influence

 From ClickBank:
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If you want to be Successful on the Internet or in Mailorder, you must Persuade and Influence by remote means. Do you know how?


From Amazon.com

Here are some books from Amazon.com:

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The Toilet Paper Entrepreneur (Unabridged MP3 Version - CD-ROM)

By Mike Michalowicz

Obsidian Launch
CD-ROM

The Toilet Paper Entrepreneur (Unabridged MP3 Version - CD-ROM)
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Product Description:
Unabridged - MP3 Version - CD-ROM "Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You've got a shot at making this work." So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock.

Principles of Microeconomics (Study Guide)

By David Hakes

South-Western College Pub
Textbook Binding (416 pages)

Principles of Microeconomics (Study Guide)
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Product Description:
To accomplish your course goals, use this study guide to enhance your understanding of the text content and to be better prepared for quizzes and tests. This convenient manual helps you assimilate and master the information encountered in the text through the use of practice exercises and applications, comprehensive review tools, and additional helpful resources.

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs

By Joseph Sugarman

Delstar Pub
Hardcover (312 pages)

Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America s Top Copywriters and Mail Order Entrepreneurs
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Montgomery Ward & Co. Catalogue and Buyers' Guide 1895

By Montgomery Ward & Co.

Skyhorse Publishing
Paperback (656 pages)

Montgomery Ward & Co. Catalogue and Buyers  Guide 1895
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Product Description:

Before the Internet, Wal-Mart, and the shopping mall, there was Montgomery Ward.

"Our mail order methods meet many wants," wrote a poetic but anonymous copywriter on a page of the 1895 Montgomery Ward & Co. catalogue. He had a gift for understatement. At its zenith from the 1880s to the 1940s, Montgomery Ward, like its cross-town Chicago rival, Sears, sold virtually everything the average American could think of or desire—and by mail. This was a revolution, and Ward's fired the first shot. To buy spittoons, books of gospel hymns, hat pins, rifles, wagons, violins, birdcages, or portable bathtubs, purchases that used to require many separate trips to specialist merchants, suddenly all the American shopper had to do was lick a stamp. This unabridged facsimile of the retail giant's 1895 catalogue showcases some 25,000 items, from the necessities of life (flour, shirts) to products whose time has passed (ear trumpets). It is an important resource for antiquaries, students of Americana, writers of historical fiction, and anyone who wants to know how much his great-grandfather paid for his suspenders. It is a true record of an era. 20,000 black-and-white illustrations

Viral Explosions!: Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online

By Peggy McColl

Career Press
Released: 2010-04-13
Hardcover (224 pages)

Viral Explosions!: Proven Techniques to Expand, Explode, or Ignite Your Business or Brand Online
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  • ISBN13: 9781601631190
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
Product Description:
"Viral Explosions is remarkable! Remarkably written, remarkably researched, remarkably entertaining, remarkably surprising, and remarkably comprehensive for anyone who is determined to do what Peggy herself has done: achieved tremendous success in book selling, product development, and Internet marketing."
--Michael E. Gerber, author of The E-Myth books and The Most Successful Small Business In the World

"Peggy McColl has brilliantly created a formula to help you access the enormous opportunity the Internet places before you. She knows from personal experience that anyone can create a worldwide presence and generate revenues that can propel any business into a profitable endeavor."
--Gay Hendricks, Ph.D., author of The Big Leap

"This is the much-needed modern Internet marketing guide delivering a simple understanding of how to reach a global audience and maximize the opportunity of the World Wide Web!"
--Bob Proctor, best-selling author, You Were Born Rich

"Viral Explosions is brilliantly simple and simply brilliant! Peggy McColl, whose marketing genius I've admired for years, gives away all of her online marketing secrets in this book. I encourage you to read it and apply the wisdom contained within these pages--you'll be happy you did!"
--Marci Shimoff, NY Times bestselling author of Happy for No Reason

"If you would like to tap into a worldwide opportunity to generate revenue from the comfort of your home or office, I highly encourage you to make Peggy's Viral Explosions your marketing guide. It's simple, it's practical, and it works!"
--John Assaraf, New York Times Best-selling author, The Answer and Having It All

"This incredible book shows you how to supercharge your sales of any product or service by using special Internet techniques that almost no one knows about. It could make you rich!"
--Brian Tracy, best-selling author of The Way to Wealth

"We have entered the digital age. If you know how to cash in on it you can get rich....allow Peggy to show you how, now."
--Mark Victor Hansen, Co-creator, #1 New York Times best-selling series Chicken Soup for the Soul®

Internet growth has surpassed all projections and continues to expand every day. Those who are adapting to the online medium will reap the rewards for years to come and have the potential to grow their businesses and build their brands exponentially.

Peggy McColl tells her story of discovering the power of online marketing to break through the clutter, capture a global customer base, and build her business. Using many examples and stories,
Viral Explosions! gives you:

  • A specific, proven program that even those who aren't techno-savvy can follow and tailor to their own goals.
  • The vital differences and similarities between offline and online marketing that every marketer needs to know to be successful.
  • The critical steps needed to build a global customer base, generate additional revenue, and foster customer loyalty...without having to leave the comfort of your home.
  • L.L. Bean: The Making of an American Icon

    By Leon Gorman

    Harvard Business Review Press
    Hardcover (336 pages)

    L.L. Bean: The Making of an American Icon
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    Product Description:
    L. L. Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers' needs, L. L. Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L. L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman's behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity. Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L. L.. bean legacy - during the best and worst of times.

    Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells

    By Jack Schmid

    McGraw-Hill
    Hardcover (288 pages)

    Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
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    Product Description:
    "Jack's in-depth knowledge of the catalog market and his exceptional talent for articulating a precise set of how-tos for seemingly every aspect of this complex business are unrivaled. . . . A masterful volume of a highly complex and challenging topic, written by one of the best catalog consultants around." -- Laura Beaudry, Editorial Director Catalog Age "Creating a Profitable Catalog is a comprehensive guide to modern-day cataloging. It includes up-to-the-minute information on concept and creative development, design and production, merchandising, circulation planning, database marketing, operations, and financial management. All of these topics are analyzed in intricate and careful detail as author Jack Schmid guides the reader through every step of building a successful catalog--either in print or on-line. This is a must-have for any aspiring cataloger's library and a welcome addition to the bookshelves of catalog industry veterans. Praise for Creating a Profitable Catalog by Jack Schmid "Jack Schmid is one of this country's best catalog marketers, and he has packed this book full of detailed, practical know-how on each and every aspect of cataloging. This book is important to anyone already working in our industry, but it is indispensable for someone just getting into the business." -- Bill Spaide, Partner Spaide, Kuipers & Company "I consider Jack Schmid to be the number one catalog strategist of our time. His magnificent new book, Creating a Profitable Catalog, is a treasure chest that starts with the year 2000 and goes beyond." -- Bob Stone, Chairman Emeritus Stone & Adler Author of the bestselling Successful Direct Marketing Methods

    Million Dollar Mailings

    By Denison Hatch

    Taylor Trade Publishing
    Hardcover (536 pages)

    Million Dollar Mailings
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    Product Description:
    Denny Hatch gives an exclusive inside's look at the art and science of direct mail creative technique — copy approaches, design, formats, offers — unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.

    Catalog: The Illustrated History of Mail Order Shopping

    By Robin Cherry

    Princeton Architectural Press
    Hardcover (272 pages)

    Catalog: The Illustrated History of Mail Order Shopping
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    Product Description:
    Since 1872 when traveling salesman Aaron Montgomery Ward realized he could eliminate the middleman and sell goods directly to his customers, Americans have had an ongoing love affair with the mail-order catalog, which continues undiminished even in today's online-driven world. The practical can find deals on furniture and clothing in L.L.Bean and Sears, the extravagant can consider his and hers matching helicopters, windmills, hot-air balloons, and submarines in the Neiman Marcus Fantasy Catalog; those looking to get their pulses racing can browse Victoria's Secret and Abercrombie & Fitch; while our inner swashbuckler can travel the world through the pages of the J. Peterman Owner's Manual where Moroccan caftans, Russian Navy t-shirts, and wooden water buckets from rural China entice the imagination.

    In Catalog: The Illustrated History of Mail Order Shopping, Robin Cherry traces the timeline of these snapshots from American history and discovers along the way how we dressed, decorated our houses, worked, played, and got around. From corsets to bell-bottoms, from baby-doll dresses and Doc Martens all the way to iPods, the history of these catalogs is the history of our lives and our culture. GIs during World War II were kept company by the models in the pages of lingerie catalogs; hockey goalies fashioned makeshift shin guards out of them during the Great Depression, and creative children across the country still play with homemade paper dolls cut from clothing catalogs. A number of celebrities got their start modeling for catalogs: Gregory Peck, Lauren Bacall, Katherine Heigl, Matthew Fox, and Angelina Jolie. Jimi Hendrix and Bob Dylan both got their first guitars from the Sears catalog. Organized into categories such as clothing, food, animals, and houses, author Robin Cherry explores the vivid stories behind Sears, Montgomery Ward, Lillian Vernon, Harry & David, Jackson & Perkins, and of course, 45 years of the Neiman Marcus Christmas Book. Insightful historical commentary places these catalogs in their social context, making this book a visual pleasure and a historically important piece of Americana.

    The Catalog of Catalogs VI: The Complete Mail-Order Directory

    By Edward L. Palder

    Woodbine House
    Paperback (567 pages)

    The Catalog of Catalogs VI: The Complete Mail-Order Directory
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    Product Description:
    The directory that saves time, money and aggravation by providing thousands of mail-order sources in hundreds of subject areas is newly revised and updated. The 6th edition describes 15,000 catalogs - 1,000 new listings - in more than 900 subject areas.

     
     


       

     
     

       
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