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Below are some New Businesses books and guides:
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By P.T. Barnum
White Dog Publishing
Kindle Edition
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In the United States, where we have more land than people, it is not at all difficult for persons in good health to make money. In this comparatively new field there are so many avenues of success open, so many vocations which are not crowded, that any person of either sex who is willing, at least for the time being, to engage in any respectable occupation that offers, may find lucrative employment.
This Kindle ebook version of The Art of Money Getting includes linked chapters making navigation quicker and easier |
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By Clayton M. Christensen
Harvard Business Press
Hardcover (256 pages)
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Click Here | - ISBN13: 9780875845852
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Taking the radical position that great companies can fail precisely because they excel at the commonly accepted practices of good management, this work demonstrates why outstanding companies like Xerox, IBM, Sears and DEC had their competitive antennae up, listened to customers, and invested aggressively in new technologies, and still lost their positions of market dominance. And it shows companies today how they can avoid a similar fate. |
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By Geoffrey A. Moore
HarperCollins Publishers
Paperback (240 pages)
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Every year, companies gamble away millions of dollars and countless hours of technical talent on doomed efforts to market technology products that are greeted with enthusiasm by a few technologically literate consumers but ultimately fizzle in the wider marketplace. With more high-tech products scrambling for the home market every day, it is essential that marketing professionals learn to transcend the outmoded marketing theories that have led to more failures than successes in the challenging technology marketplace. Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, Crossing the Chasm is the definitive book on a vital, rapidly growing but capricious market. |
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By Jessica Livingston
Apress
Paperback (488 pages)
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For would–be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source.
— Chris Anderson, editor–in–chief of Wired Magazine, and author of The Long Tail “All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever.” —Steve Wozniak, Apple
Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia (Hotmail) tell you in their own words about their surprising and often very funny discoveries as they learned how to build a company. Where did they get the ideas that made them rich? How did they convince investors to back them? What went wrong, and how did they recover? Nearly all technical people have thought of one day starting or working for a startup. For them, this book is the closest you can come to being a fly on the wall at a successful startup, to learn how it's done. But ultimately these interviews are required reading for anyone who wants to understand business, because startups are business reduced to its essence. The reason their founders become rich is that startups do what businessesdo—create value—more intensively than almost any other part of the economy. How? What are the secrets that make successful startups so insanely productive? Read this book, and let the founders themselves tell you. |
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By Guy Kawasaki
Portfolio Hardcover
Released: 2004-09-09
Hardcover (226 pages)
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Click Here | - ISBN13: 9781591840565
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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start. |
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By Mark W. Johnson
Harvard Business Press
Hardcover (288 pages)
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Click Here | - ISBN13: 9781422124819
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This title presents a practical approach to fuel game changing growth through business model innovation. Transformational new growth remains the Holy Grail for many organizations. But a deep understanding of how great business models are made can provide the key to unlocking that growth. This landmark book describes how companies can achieve transformational growth in new markets Or, simply put, how they can seize the white space. To step out into the unknown and seize the white space requires a new language - and a framework with which to understand an existing enterprise and the white space it hopes to conquer. This book - from Clay Christensen's firm Innosight - is devoted to making game-changing business model innovation a possibility. Leaving the rhetoric to others, it provides the building blocks for creating business model innovation: first, by showing executives how to discover new business models and then by showing them how to bring these innovations to market. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their business and achieve fantastic growth. Mark Johnson is cofounder and Chairman of Innosight, an innovation-based consulting and executive-training firm focused on helping companies and institutions innovate for new growth and transformation. |
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By Jeffrey Bussgang
Portfolio Hardcover
Hardcover (256 pages)
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Click Here | - ISBN13: 9781591843252
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Product Description:
Entrepreneurs who dream of building the next Amazon, Facebook, or Google have the opportunity to take advantage of one of the most powerful economic engines the world has ever known: venture capital. To do that, you need to woo, impress, and persuade venture capitalists to back your endeavor. That task alone is a challenge. But finding and choosing the right investor can be harder still. Even if you manage to get backing, you want your VC to be a partner, not some dictator who will undermine your vision and take control of your life's work.
Jeffrey Bussgang is one of a very few people who have played on both sides of this high-stakes game. By his early thirties, he had helped build two successful start-ups-one went public, the other was acquired. Now he uses his experience and unique perspective on "the other side" as a venture capitalist helping entrepreneurs bring their dreams to fruition.
In the book, Bussgang offers high-level insights, colorful stories, and practical advice gathered from his own experience as well as from interviews with dozens of the most successful players on both sides of the game, including Twitter's Jack Dorsey and LinkedIn's Reid Hoffman. He reveals how to get noticed, perfect a pitch, and negotiate a partnership that works for everyone.
An insider's guide to the secrets of the world venture capital, Mastering the VC Game will prove invaluable for entrepreneurs seeking capital and successful partnerships.To learn more, visit JeffBussgang.com. (edited by author) |
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By Clayton M. Christensen
Harvard Business Press
Hardcover (288 pages)
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Click Here | - ISBN13: 9781578518524
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Product Description:
The Growth Paradox At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M. Christensen and Michael E. Raynor, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day. In his worldwide bestseller The Innovator’s Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator’s Solution shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them. Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed. The Innovator’s Solution addresses a wide range of issues, including: • How can we tell if an idea has disruptive potential?
• Which competitive situations favor incumbents, and which favor entrants?
• Which customer segments are primed to embrace a new offering?
• Which activities should we outsource, and which should we keep in-house?
• How should we structure and fund a new venture?
• How do we choose the right managers to lead it?
• How can we position ourselves where profits will be made in the future? Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success. |
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By Sam Calagione
Wiley
Paperback (288 pages)
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Click Here | - ISBN13: 9780470050453
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Product Description:
Entrepreneurial dreams do come true! Starting with nothing more than a home brewing kit, Sam Calagione founded Dogfish Head Craft Brewery and made it America's fastest growing independent beer. This unconventional business story reveals how Calagione found success by dreaming big, working hard, and thinking differently-and how you can do it too.
"Rarely is a book as good as a beer but this one is. It's written with humor, humility, and passion, essential ingredients for any entrepreneur."
-Bob Guccione Jr. founder of Spin magazine and Gear magazine
"Brewing Up a Business will inspire both entrepreneurs and aspiring small business people to have the confidence in following their dreams."
-Jim Davis Chairman and CEO of New Balance
"Sam Calagione embodies the spirit of a true Delaware entrepreneur. Starting out as the smallest brewery in the nation, Sam's ambition, acute business sense, and vision have allowed Dogfish Head Craft Brewery to successfully enter an extremely competitive market as Dogfish Head continues to leave an indelible mark on the beer industry."
-Ruth Ann Minner Governor of Delaware
"Everything you want to know about succeeding in business you can learn from beer. At least you can if it's the remarkable story of Dogfish Head Craft Brewery. Brewing Up a Business is like a 'how-to' manual for entrepreneurs. With humor, creativity, and wisdom, Sam Calagione has crafted a new kind of business book that's as unique as his great beer!"
-Joe Calloway author of Becoming a Category of One and Indispensable |
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By Robert T. Kiyosaki
Business Plus
Paperback (259 pages)
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DESCRIPTION: The real secret to making money and reaching financial independence is not staying an employee, but starting a company and quickly developing it. This book is for aspiring entrepreneurs who need to know how to take those first crucial steps. In RICH DAD'S BEFORE YOU QUIT YOUR JOB, Robert T. Kiyosaki provides first-hand accounts of his own start-up companies, and what he learned from his failures and successes. Readers will discover: * How to determine whether an idea is a good one * How to write a solid business plan * Where to find OPM (Other People's Money) to finance that plan * How to incorporate for business and tax purposes * How to find key advisors to develop the plan * How to best launch the product or service * And more. The Rich Dad experts explain everything readers need to successfully start their own businesses. |
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